Intellectual Property Attorneys Protect You From Counterfeiters

While the thought of counterfeit goods may invoke images of a street hustler selling

knock-off watches and handbags, counterfeiting is actually a pervasive and lucrative global scheme that undermines high quality and popular brands and is a violation of intellectual property law. If cheap replicas are threatening the brand that your company has worked hard to build, an intellectual property attorney can protect you from the criminal organizations determined to profit from your success.

They say that imitation is a form of flattery. However, when a shoddy replica of your product is being sold as the real thing, it doesn't feel like a compliment, and it can have significant impact on your brand's reputation and your company's bottom line. The market for these goods isn't just restricted to street corners, flea markets, online auctions and far-off corners of the internet; they can also be found at well-known retail stores around the globe. As the financial rewards of manufacturing knock-off goods increase with the continued rise of global trade, so do the number of counterfeit materials, and some can even be found at your local mall. DVDs and Blue Ray discs of popular movies, compact discs, handbags, clothing and other accessories are all highly vulnerable to counterfeit operations. These goods are everywhere. Many people may have knowingly or unknowingly purchased an illegal replica of a product at some point in their lives.

Counterfeiting goods is a global scourge that runs in the multi-billion-dollar range. It is also illegal, and intellectual property law can protect you and your company. Copyright lawyers and trademark attorneys have the expertise to help your business prosecute these criminals for stealing your products or ideas in the complex global marketplace. A trademark attorney can help your company track down the perpetrators, file the paperwork to get the shut-down of the illegal operations in process, and exact the fines prescribed by law.

A trademark attorney has the legal expertise to fully investigate the issue. Copyright law is complicated, and an attorney will be working with U.S. Customs offices and perhaps with international law and trade organizations, as well as any companies involved in the trading of these goods. A trained professional understands the nuances of trademark infringement and will know how best to advance your case. Because of their expertise in this field, a copyright lawyer is best suited to proceed with litigation on your behalf, to secure seizure orders and injunctions, getting the fake merchandise off the market as soon as possible.

Besides presenting the case to U.S. Customs, pressing for fines, and filing injunctions, your counsel will be able to assess whether civil litigation would be fruitful. A knock-off product only benefits the illegal suppliers. If your company is vulnerable to counterfeit operations, a trademark attorney can help protect your brand and the long-term health of your business.

by: Stephen Daniels

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