Intellectual Property - Protecting yours

Intellectual Property - Protecting yours

Intellectual Property - Protecting yours

Intellectual Property (or IP) does not become free to distribute or share simply because it is made available on the Internet. However, many people treat it as such. What should you do to protect Intellectual Property on the Internet?

Mark published documents with the author or creating organization clearly. State in the documents or on websites the appropriate copyrights or ownership rights.

Limit blogging by employees and contractors. Clearly state that they cannot discuss information about their employer or their work on personal blogs.

Never publish anything on intellectual property that is in the process of being patented. This may invalidate the patent.

Do not allow employees to share work related files via file sharing websites. There isn't sufficient protection of the information and potentially uncontrollable access to the data.

Set up a clear delineation of tasks so that social media marketing, Twitter messaging and Internet website management are to be done only by a few approved personnel. Require all information to be reviewed by a manager before distributing the information. This can prevent trade secrets from being accidentally announced as a new discovery or in-work deals being announced at a time when it could jeopardize the negotiations.

Restrict access to social media websites from the workplace except for those staff assigned to social media and corporate website management. If employees cannot post their daily activities at work, the chance of inappropriate data sharing from work is reduced.

Modify website access permissions so that files from desktops cannot be uploaded to an external website. For example, if employees are able to access personal email accounts from work, disable the ability to attach files from their work desktop to that website.

Prevent file sharing via social chat tools to prevent data sharing. A casual chat can quickly lead to a request to look at what someone is looking at or working on. Once the file is shared, the intellectual property is lost.

Run plagiarism checks of company generated content on the Internet. User tips and tricks, how to guides and troubleshooting documentation could be copied onto numerous websites drawing away traffic from your website and possibly infringing on copyrights or Intellectual property.

Follow user communities that discuss your product or service. If users ask questions, direct them to company approved and company controlled resources.

Direct customers with complaints or suggestions to user surveys or customer complaint lines. Do not allow employees to share internal information with general users, even if it is a well-intentioned effort to help.

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