Interactive Online Marketing
Marketing is the process of selling and purchasing goods and services by identified sponsors
. Market is the plays where these
sales and purchase take place. This is the oldest method of sale and purchase of product and services. In the fast running
world of business this has become old model of exchanging goods and services.
Internet marking is a new term among common people but not new for technical one. Internet marketing is basically an online
marketing or we can say it web marketing. It has lot of other name such as i-marketing, e-marketing, web-marketing or online
marketing.However, our internet marketing referred to as sale and purchase (marketing) of product and services over the
internet.
Now days e-marketing is rising as a popular business among youth.Basically online marketing include design, developing,
advertising and sales by tying to together creative and technical aspects.As we all now internet has converted a large globe
in to global village. Online marketing contain some quality features such as:
1It is of interactive nature
2Provide instance response
3It is a unique quality of media
4Broader scope
5Its a wire less media
6It manages digital customer data
7It has ECRM (electronic customer relationship management)
8One to one approach
9Appeal to specific interest
10Geo- targeting
Along with above unique feature, internet marketing old some of great advantages such as:
1It covers wide area of clients.
2Business men have to spend a small amount of budget on advertising.
2It cares about customer convenience.
4Quick feed back.
5It measures statistics easily and economically.
6Measurement, testing and tracing of marking is only possible in online marketing.
7Message through this media is more appealing to the audience.
Today a large number of population opted it as a full fledge business and earning a goods sum of money. As every coin has to
faces, internet marketing also has some limitation;
1This kind of marking is suitable for that customer who uses newer technologies rather then traditional media.
2The greatest barriers of this are low speed internet connection.
3Delay in content delivery due to complicated website
4Customer cannot have advantage to touch, smell, vast or try before making online purchase
One of the greatest barriers in this kind of marketing would take a long time to reach at grass root level.
Above this online marketing has a great scope in today business scenario.
by: asish
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