International Brands Army Arrives Shishi Clothing Enterprises Buckled - Rear Projection Bulb

Apparel army arrives in the international and domestic apparel warlords and Jiangsu and Zhejiang

, the Central Plains of the time, lions brand clothing to breakout and become invincible? This is a new era Shishi enterprises are faced with an outstanding test. Not long ago, Hanjiang and other places set up more than 20 co-brand enterprises operating companies, faced with the scientific response to fierce competition and challenges. This is the municipal government to guide enterprises to enhance the "lion-made equipment," the strength of one of them.

"The lions in the jump phase of the business, the real added value of products and brands through the influence of high ground to seize the market is particularly important. 'Lions make install' should have a good grasp of such a strategic opportunity!" China Textile Industry Association vice Sun early to stone, president of research, said. In municipal government's support and encouragement, Shishi City, corporate brand building has undergone considerable development. Over the years, lions through the implementation of brand strategy, cultivate a large number of brands, the city has a well-known trademarks in China, the Chinese brand name, Chinese exports more than 40 brands, with Fujian Famous Brand 91, the total ranks second in county-level city and casual wear became famous in China, the Chinese textile and clothing trends release base, an important international procurement base of Chinese clothing, Chinese clothing brand to promote the city. Today, the "Stone" has become synonymous with casual wear Min faction.

Brand power is a magic weapon to address the financial crisis, scientific decision-making, rational attack is the key to defeating the enemy lion business! Entrepreneurs in the stone lions that formed a general consensus. Earlier this year, faced with severe economic situation, Po Wei, Shishi City, the elderly and other cities with more than 20 brands, after a full investigation, the decision to jointly set up the brand operators to "joint fleet" in the form of joint efforts against the impact of the market storm.

It is reported that the establishment of brand operating company, on the one hand is to establish information sharing mechanism, widely popular among all enterprises to fully play the market context of advantages, the first time to master a variety of market information to the market in a highly volatile situation, the rapid response, timely warning, and flexible decision-making, and regain the initiative, turn crises into opportunities.

On the one hand, integration of existing advantages of resources to gather R & D personnel, increase scientific research efforts to develop technology-intensive Gao new products, with high added value aspirations to the international market. Meanwhile, work together to solve difficult technical and management issues and establishing the current economic environment, the modern enterprise system, promoting industrial upgrading, and actively change the development mode.

On the other hand, increase the brand's packaging and development efforts, combined with market demand characteristics and trends, targeted development and packaging series style, fashionable. At the same time, brand operators to establish new investment models to project the overall effect and fists to attack, hold old customers, "carving up" the new market cake. "The establishment of brand operators, one of the biggest benefits of pooling their wisdom, complement each other and promote each other and resolve the 'go it alone' to bring to market risk and operational mechanisms for scientific decision-making, can help enterprises maximize gains and avoid losses . "Economic Bureau official said.

It is reported that these brands set up brand operating company, has tackled in the garment finishing and marketing profits terminal control continue to promote the role of the brand's series of problems and arguments based on the full market, re-adjusted sales network, establishing a flat pattern. Meanwhile, the decision to attack the whole country and Eastern Europe, Latin America and other markets, expand sales channels and profit growth. Textile & Apparel Association, believe that their attempt, Shishi brands confidence, build up energy, to seize the opportunities of the portrayal, as Shishi enterprises in a difficult to find a new way to make a model.

by: gaga

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