International brands in hand to achieve a win-win

International brands in hand to achieve a win-win

"Lack of technical support, and blindly follow the trend of production led to sluggish sales of many enterprises." One industry insiders. On the one hand, outdoor Nike Air Max 90 shoes on the fabric moisture wicking, water pollution and other aspects of functional requirements is very high, the need to provide strong supporting upstream business; the other hand, in research and development, currently engaged in outdoor sports footwear and functional fabrics production enterprises are not many new materials and production processes into research and development of outdoor products tied a major bottleneck.Recent sporting goods giant - Adidas, will lead the development of its new range of products into the U.S. outdoor market, including footwear, apparel and accessories, including the 2009 debut in Europe TERREX outdoor off-road shoes. An informed source revealed that, in order to help them enter the U.S. market, outdoor hand, at present, Adidas has been in the United States designated three key agents within the region: Midwest BPAssociates company, the Rocky Mountains HelamanGroup companies, and the north-west FrontierGroupSales company.

"In the case of not formed the industrial chain, companies consider their own brand, not as good as the first giant outdoor sports and international cooperation." Quanzhou Footwear Association, the official said, compared with own brand, international brand alliance to develop new markets quickly , while the brand appeal and product features are also more secure. In recent years, Columbia, Ozark and other international top outdoor brands have vied for the domestic market, which also gave the brand Nike Air Max shoes and apparel companies and international co-operation of outdoor opportunities.

In the outdoor market, outdoor shoes, about 30%, the current domestic products are generally divided into outdoor shoes hiking shoes, hiking shoes, sandals, shoes, upstream, and more foreign categories, as well as golf shoes, sailing shoes, field boots, shoes, field engineering, fashion, outdoor shoes and so on. Many people believe that the formation of a single shoe enough sales volume, then either to a clothing, shoes, backpacks, and equipment all categories, or to a self-marketing and processing, it is not. CAT American outdoor brand with annual sales of single shoes more than 400 million U.S. dollars, Merrell, Timberland and other outdoor footwear brands also dominated hundreds of millions of dollars in annual sales are over, Crocs, Deckers is also a Nike Air Max 24-7 shoe, Crocs annual sales of 700 million U.S., Deckers sales of 1.3 billion years. Category is not the amount of key sales, sales depend on the product's popularity.

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