Internet Advertising Can Be A Major Political Campaign Tool
Ron Paul's results on the Internet is nothing short of extraordinary
. His team's strategy has been ground breaking in the way they've applied Internet Marketing techniques, not only to reach potential supporters, but to attract a huge number of contributors. Ron Paul is now being called an "Internet Marketing Phenomenon" by many political strategists and are trying to adapt his marketing techniques.
While the Internet Marketing strategies being used by Ron Paul's team are not necessarily unique, the unique dedication his team has shown is. By deploying this very aggressive Internet Marketing campaign, Ron Paul's team has been able to expend into a completely un used part of the campaign trail.
In a very short period of time, Ron Paul's team has developed an enormous Internet presence. Anyone who's been online in the past 6 months has probably seen multiple references to Ron Paul on many social media sites.
Ron Paul's Internet Marketing strategy completely leaves his competition in the dust and gives him an definite lead over his competetiors. Ron Paul's focus on Internet Marketing is changing the face of political campaign methods. And will certainly improve candiates marketing options for the next election.
Barack Obama's team isn't letting Ron have all the fun and have deployed a very well developed Internet Marketing strategy - over 728,00 visitors last month - and has been very beneficial in reaching potential supporters and contributors in his own right.
Times have Changed
This is not the very first time we've seen a candidate deploy an Internet Marketing strategy as a part of a political campaign strategy, but it may be the first major campaign that has used the Internet as a primary part of their campaign strategy.
Political campaign teams can be very imaginative in developing marketing approaches.
The one that that stand out to me about Ron's site is that it is constantly being updated and changed; the team adds new written content daily and constantly works to improve their Search Engine visibility using well attended blogs, Press Releases, and Social Media - let's not forget about twitter.
SEO
Ron Paul's team has deployed a very solid website in a short period of time. Not that every part of the site is perfect, but the good points far outweigh the bad. With just the right amount of changes the site could be great.
The website is well designed, very intuitive, and easy to navigate. They've placed breaking news, volunteer sign up, Blog access, and an good quality menu of choices that covers everything from Ron Paul's position on the major issues to videos and recordings of his major appearances.
The interactive videos are also another plus for the website and something I don't see other site doing.
Social Media Techniques
It would seem that Ron Paul's team's have a complete understanding of social media and knows how to use it. From photos and videos to networking, Ron Paul can be found across the Internet. Most candidates' teams have begun to use social media sites but most of them don't seem to be very current on them. Increasingly, as new generations enter the voting ranks, social media is changing into an indispensable part of productive political campaigns. The current generation of younger voters has grown up using the Internet as their primary means of communication. It's second nature for them to use the Internet to gain and share information.
Real Blogging Strategies
Ron Paul has a very active Blog, his team consistently posts new information and breaking news all hours of the day. There is an RSS button to simply subscribe to blog updates and links to YouTube and other social media are scattered throughout the page to promote Blog entries.
Internet Marketing is effortlessly becoming an integral part of nearly every political campaign.
Increasingly, the Internet is becoming a news and recruiting resource that is irreplaceable in major political campaigns.
Using the ineternet can be cost effective and very powerful. If the candites use this resource right, they could be looking at the future of their political campaigns.
by: Vince Beyersdorf
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