Internet Business Tips - Email Marketing Vs. Pay Per Click

Internet businesses can be promoted in several different ways

. Some of the most popular ways are email marketing and pay per click advertising. In this article we will concentrate on these methods. There are pros and cons in both of these methods and you just need to figure out which one is more suitable for you. I have compared these two methods here and listed some of the benefits of them over other.

Benefits of email marketing over pay per click:

1. Email marketing is an easy process to reach a huge customer base with perfectly written sales letter. Pay per click is based on keywords and it needs more technical research and approach.

2. With email marketing no expenses are involved (except autoresponder provider's fee, if you have one). If you have a large database of addresses you can start doing your advertisement for free. Pay per click involves expenses and you have to pay every time someone clicks your ad.

3. Sales letter sent to your mailing list is quite precise to your needs, while in pay per click advertising a small mistake in keyword selection can result in a huge wastage of your money.

4. Through email marketing you can make repetitive requests to your prospects. With pay per click this is not possible.

5. You can always immediately inform your prospects about new updates and offers of your products. This cannot be done with pay per click since your ads appear arbitrary in other people's websites.

Benefits of pay per click over email marketing:

1. You can start pay per click advertising without any earlier contacts while in email marketing you need a list of subscribers.

2. Response in email marketing usually takes time. Pay per click approach can give you almost instant response.

3. Testing the efficiency of your email marketing sales letters is quite time consuming. With pay per click advertising testing process can be done much faster.

4. Email marketing does not give you any visibility and reputation to anyone else but your prospects. With pay per click your presence will be displayed at various prominent places in the virtual world.

5. Email marketing is a continuous process and needs a constant approach. When your pay per click campaign is ready and well-designed, you can pretty much automate your promotion efforts.

Here were a couple of pros and cons about these two popular internet marketing methods. Guarantee of success cannot be given in either one of these methods, but when doing it properly, both of them can be extremely beneficial for your internet business.

by: Pasi Kaarakainen

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