Internet Hastening Informed Patients

The ubiquity of the Internet has revolutionized the patient experience as more and more people are able to research upcoming medical procedures

. This change in behaviour, observed over the last fifteen years as the Internet has become established as a central mechanism in many industries, means that patients are more savvy and better able to anticipate risks. In addition, they are well positioned to cope with any side effects of a medical procedure.

The Internet is a particularly valuable tool for those researching elective procedures such as plastic surgery or Lap Band surgery. While such procedures are not necessarily pertinent tomay, or may not be used to improve health, they are gaining popularity. Reports suggest that in the United States in 2011, Americans spent about $10 billion on cosmetic procedures. In total, more than 9 million procedures were performed.

More Canadians report dissatisfaction with their appearance. About 70% of Canadian consumers admit to being concerned about aging while about 30% say they are self-conscious about the effects of aging.

Almost 80% of Canadians admit to being concerned about their weight. Many feel compelled to do something about it and are seeking options such as Lap Band surgical procedures. Before they reach a decision, patients are going online to better understand the rRisk of Lap Band Surgery.

Medical professionals caution patients not to be cautious about what they read online, but believe the benefit of patients understanding, for example, the risk of Lap Band Surgery, outweigh the problems that would arise if they were misinformed by an article online.

Lap Band surgery has helped tens of thousands of Canadians achieve meaningful weight loss solutions after years of struggling to shed pounds. Their satisfaction with the results echoes the findings of studies which reveal that about 80% of Canadians who have undergone an elective procedure such as Lap Band Surgery are satisfied with care they received.

Among the surgeries being carried out, the primary area of dissatisfaction among patients appears to be the face. Reports indicate that about 60% of Canadians considering cosmetic surgery are concerned about facial volume loss. Another area of focus is weight, making liposuction and Lap Band surgery especially popular.

Patients are advised to understand the Risk of Lap Band Surgery before they are admitted to hospital.

by: Janice Mills

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