Internet Home Business, 5 Killer Reasons To Create Mobile Site

The internet home business marketers must follow the ways

, how their prospects use the Internet. Todays growing habits to use the Net are the smart phones, the tablet computers and the ereaders. All these offer a new internet business potential, if your site can present version, which works.

The internet home business website may not be the best way to reach this audience, because it has been created for the big computer screen. The pc is absolutely too clumsy to use in many places, when an information need pops into the mind, but the smart phone is always with. This can bring a nice flow of new prospects.

1. Should You Create Mobile Site?

The small screen size of the smart phone requires a site, which is especially built for it to make the navigation easy. If you want to build it for free, Google offers mobile site building service, which is quick and easy to use. Type Google Mobile Site Builder into your search box to find it.

You can choose template for several industries, to optimize the site and to measure the results with Analytics.

2. Some Optimization Is Needed.

It is important to check, that your internet home business mobile site works well with the tablets and smart phones. The width cannot exceed 960 px. In general the mobile site must use bigger fonts and images to avoid drop down menus and complex sign in forms. The navigation must be simpler and the template cleaner.

3. The Marketing Channels Must Be Integrated.

The pc market is not growing as fast as the tablet and smart phone markets, and this means an effective marketer must meet these new challenges, especially when it is relatively easy to do. Google has done a great job to help the webmasters to modify the content for the new usage habits. They are quick, free and easy to use.

4. Small Screen And Special Usage Circumstances Require Taylor Made Solutions.

Some of the present smart phones use the zooming capability to make it possible to read even the morning paper with them. But is that nice, does it serve the reader or does it make the usage very complicated? The media industry has given their answers. Most of them have created special tablet and smart phone applications to make the user experience better.

5. The Different Sites For Desktop And Mobile Users.

It is very difficult to create a site, which works well in these both devices, which means that an ideal situation would be to create its own versions for these equipment groups. The question is, for which screen size you should plan the solution. Adobe offers information for this in their Device Central. It has templates and screen specifications for thousands of devices.

Because there are too many devices to serve, many small internet home business owner does a decision to create mobile site only for iPhone. This is not a bad decision, but the marketer has to think carefully, does his target group own iPhones, or any smart phone.

by: Juhani Tontti

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