Internet Marketing Agencies Must Keep An Eye On Frequent Google Changes

Establishing yourself as a pioneer in the internet marketing domain is not a common mans job

. There are many challenges faced by the interactive marketing agency in order to be ahead of your competitors.

Leading a team of internet marketing experts and analysts will in fact help to succeed but at the same time your techniques are fully dependent on your search engine strategies. This in turn depends totally on the guidelines set by the search engine algorithms. It has been observed that from time to time basis search engines change their techniques. With the result some stop its low- used products/services and launch new ones. To be a successful internet marketing agency it has to keep itself updated with the recent product/services of search engines.

Google which is one of the major search engine giant has recently stopped its some products and services. It might help you to think differently. Google decided to shut down its few products that did not bring revenue or fare well. Reason for this is to build such products which can really change peoples life. The main initiative behind this was to develop such products and services which are useful in day to day peoples life and are used by user twice or thrice a day. To succeed in such an endeavor Google decided to shut down some products, and turn other ones into features of existing products. It is believed that all these services or products which were stopped by Google were less- used i.e. were not much of public interest.

List of the services stopped by Google is as follows:

Google Bookmarks Lists This tool is used to share bookmarks and collaborate with friends, will be stopped on December 19, 2011.

Google Friend Connect It was similar in action to other social networking sites facebook, MySpace. It allows adding social features to the sites by adding a code. This service will end up on March 1, 2012.

Google Gears It was used to maintain the web browser functionality while working offline also. On December 1, 2011, Gears-based service on Gmail and Calendar will not work across all the browsers.

Google Search Timeline This service is being removed. For more information Google Books can be used instead of it.

Google Wave It was an attempt to combine email and instant messaging to give real-time results somehow failed to gain users attention and will be turned off completely from April 30, 2012.

Knol Knol was launched in 2007 to improve web content and was a competitor to Wikipedia. It is being replaced by Annotum, an open-source scholarly platform. It will not be visible after Oct 2012.

Google Buzz- It is social networking tool used for micro blogging and messaging from Google will shut down its social networking product Google Buzz.

So an interactive marketing agency needs to keep pace with the recent developments in the internet marketing world to achieve success for your clients.

by: Peter Pal Disuja

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