Internet Marketing And Freedom Issues

As you are completely surrounded by advertisements both in the real world and online

, it may be hard to believe that internet marketing could be adversely affected by policies relating to internet freedom, or that in its turn, it could create problems for that freedom. But that's just one issue that is going to face users and creators of broadband internet services in the future. This is another instance of how globalization has tied everything together; marketing issues are going to be partly tied to other issues like censorship and freedom of speech.

One of the people who has been making this connection, from the U.S. Department of State, is Secretary of State Hillary Clinton herself. In two speeches, given in November of 2009 and January of 2010, she spoke of the rights of freedom of religion and freedom of speech. She criticized online censorship as preventing people from acquiring knowledge that would help them, as well as denying access to market opportunities. This was an explicit linking of internet marketing with internet freedom, which would essentially end up being political freedom as well.

Of course, this is a very American capitalist move, tying marketing on the internet to fundamental human rights. This could raise some eyebrows, and not every country agrees that the two automatically correlate.

Most people are aware that Google pulled its Chinese operations, after experiencing massive cyber attacks from Chinese hackers and then quarrelling with the government about censorship. Some cynics, though, remind people that Google had agreed to censorship up to that point. But the Chinese government is developing its own search engines and other capabilities, and the attacks seemed aimed to steal Google's technological secrets. So Google's move was perhaps based more on economics rather than other nobler motives.

Connections between internet marketing and people living under oppressive regimes seem to be all one-way. That is, western companies go in and make money from "marketing opportunities" in those countries. But a newspaper in China rightly remarked that any Chinese company refusing to obey American laws would not be allowed to operate here, so Chinese laws should be respected. There was no mention, though, of the attacks on Google's network. How the "marketing opportunities" Hillary Clinton foresees will play out in diverse cultures is something that may take a long time to work out in an equitable way.

by: Adam Wheeler.

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