Internet Marketing Can Be Tricky - Here Are Some Tips
Internet Marketing Can Be Tricky - Here Are Some Tips
Once you have your website or blog set up and running, you will need to get more customers by promoting it effectively. You can have the most attractive, gorgeous website in the world, or a good looking blog with the latest theme, but it will not make any revenue for you if no-one knows of its existence!
In the first instance, train yourself to remain focused on exactly what you want to achieve. Plan your marketing strategy for one year ahead, that way you can have some means of measuring your achievements, and keep up with proposed goals. A reasonably straightforward plan is best - look at the following marketing plan and see if it applies to you:
Plan for the coming year:
Increase subscribers to your website or blog by at least 100%
Increase traffic to your site by at least 100%
Increase your income from campaigns by 200%
Buy that new car/house/extravagant holiday you promised yourself by the end of 12 months.
Yes, it sounds good, but can you make it happen? The answer is yes, you can if you have the drive and determination to do whatever it takes, and commitment to follow through the following strategy:
Increase traffic and therefore greater income
Obtain better search engine rankings
Pursue publicity where possible
Send email promotions
Create your own product(s) to sell
Post more content around the internet
Join forums and participate in discussions
Improve and update your website regularly
Always keep your target audiences in mind when planning your campaigns. Focus on what your prospective customers want and need at the moment in time you are setting out your campaign. Also, set yourself a budget on how much you can afford to spend on search engine listings (PPC), publicity campaigns, and out-sourcing work you cannot or do not have time to do yourself.
Let's elaborate on the foregoing list of priorities.
To increase search engine rankings, research and apply to your web pages what you learn - Google have excellent facilities to help here, sign up for their Google Keyword Toolbox, and here you will find 50 useful tools to help improve your page rankings.
A Newsletter to send out to your email list, at least once a month is beneficial. If you don't have time to produce this yourself, you could outsource the work for a fee. Social bookmarking also provides a great opportunity to spread the word and get your website or blog to the forefront of prospective customers. Facebook is now allegedly larger than Google and also provides a good advertising platform. Using Twitter (Tweets) to notify your followers of promotions and other internet marketing matters works well.
It goes without saying that to promote products by email requires a reasonably large list of subscribers. Building such lists takes time and patience. However once you have a list, you will reap the benefit by emailing at regular intervals with special offers and promotions. Don't overdo the frequency however otherwise you could be accused of 'spamming', and nothing annoys people more!
Having your own product to sell will increase your income tremendously. Again it is possible to outsource this work and get someone to produce a product for you exclusively. You can then place it on ClickBank - affiliates will then sell it for you at a specified commission. Digital products form a large percentage of internet marketing business, either program applications, ebooks in pdf. format, videos, DVDs etc.
Posting articles at article directories is an excellent way to promote your website or blog, and although not immediately increasing your traffic, will pay dividends in the medium to long term. Spend some time researching your topic and providing good quality information via articles to the best article directories. Any of your newsletters can be converted into articles and placed with the article directories. Take care to adhere to each directory site's editorial guidelines.
Join a forum if you do not belong to one already. Here you can find answers to problems from people such as yourself on all sorts of topics, relative to your niche or others you may be considering entering into. Make some good posts, and you will soon be interacting with other members in discussion groups, which can lead to some good business practice.
Updating your website or blog occasionally will keep it looking fresh. Remove any out-dated content from your sites regularly. Again, outsource this work if you are not good at the technical side of things.
Advertising affiliate programs can be done by using banner ads, email lists, blogs, or Google PPC. Add Facebook, Twitter, Digg, Reddit and other appropriate link buttons to your web pages to enable readers to forward your posts or other content to friends.
Remain positive in all your efforts, maintain your confidence, and you will attain your goals.
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