Internet Marketing Consultant Cape Town South Africa Video1!
Internet Marketing Consultant Cape Town South Africa FAQ 1
As an Internet marketing consultant in Cape Town, South Africa the questions I get from my clients are no different than those from elsewhere in the world because although the Internet is global a great deal of searches are focused on the local market and unfortunately many local businesses waste these hot leads.
So the 1st FAQ (frequently asked question) I want to deal with today is What is Internet marketing? Now this is a rather interesting question because Internet marketing is so multi faceted. But in short for our purposes Internet marketing is a marketing strategy aimed at promoting your business and product online with the aim of getting your website found and ranking well on Google.
I truly believe that local business has been done an injustice by the hordes of back room webmasters that took to the streets in the early days of the Internet preaching the incorrect fact that you should build a website and they business will follow, Im sure many reading this article can confess the opposite.
Look a website is good for your branding and you should have one but unless this website is search engine optimized (SEO) properly the chances of a 1st page Google ranking are slim and unfortunately the further you are from the 1st page the less likely you are to benefit from bulk search engine traffic.
Further people were made to believe that pretty websites are it, so your webmaster dazzled you with beautiful graphics and bells and whistles. Now while a good looking website is a plus, the search engines are not at all interested in how it looks but rather how well their spiders can read it, easily distinguishing the topic (keywords) and the value (content) this site offers.
Yip, relevant targeted content is more important than pretty. So in short this is why you need an Internet marketing consultant, to help you achieve leads, ranking and sales from your website.