Internet Marketing - Fact or Fiction Pt. IV

In the past three sections of this article I attempted to discuss some basics of registering a domain, hosting etc

. In this section I want to talk about the designing of your website; the problems you may face and the mistakes you need to avoid.In Part III I briefly touched upon the different types of websites you might encounter during your travels and as you think about creating your own online business. I think I have a better way of describing these types:1. Brochure Type - physicians, lawyers, chiropractors, dentists2. Information Type - i.e. wikipedia3. Sales - Amazon, BestBuy 4. A Combination of 1-3Once you've thought a bit about which type you are going to create or have created, you need to know about a couple of errors to avoid whether you are doing the design yourself or just supervising someone else.Some of the mistakes you need to avoid are:1. Complicated Design - keep it simple stupid (KISS) is appropriate for web design as much as anything else.2. Complicated Navigation- make sure that the navigation throughout your site works for your visitor and not just the designer. Test, test and then test again.3. Custom Fonts - Avoid unusual, customized fonts. First of all, they may notr display on all computers the same way. Secondly, they may be hard to read and cause difficulty for your visitor causing them to hit the 'X' button.4. Content - Unrelated to the type of website, you need to make sure that your content remains fresh and targeted. Return visitors want something new and different even if they've been back numerous times before. They want the latest gadget, the latest news and the latest information.5. Above the Fold - Keep the most critical information on the top of the page so that your visitor won't have to scroll from the top to bottom or from the right to left.As you are thinking and starting to develop your website, it is always a good idea to check out the competition. Using Google, just type in your keywords (words you think your visitors would use to find the website they need)and take a quick look aat your competition's sites. Never plagerize. Never copy. Just learn and then use the information to create your own, personalized,branded website.Keep in mind that what you create now will brand your new company now and for the future.In Part V, we'll dive into some detail on getting traffic to your new business, undoubtedly the most critical aspect of being successful on the web.


Internet Marketing - Fact or Fiction Pt. IV

By: Cary Ganz

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