Banner ads may not be as popular as they used to be, but in the old days they were used far too much without much thought as to what went it to them. Over the past couple of years as banners have slowly disappeared, the smart marketers that still use them have seen a big increase in conversion and clicks. Why? Artists have been more careful in how they structure them and more aware of the places they put them.
Banner ads have, of course, changed as well. The flashier ones have gone by the wayside and a new fleet of options have come available. One such unobtrusive type of banner is called the "page peel." It's not a typical banner at all but a small fold in the corner of the webpage that beckons the reader to put their cursor over it. When they do, the page folds down further revealing the ad.
Other types of banners look like sticky notes, some look like small interactive boxes or polls that are asking a question. Some even look like tiny video games where you can shoot ducks or draw a mustache on a celebrity. While these are a bit more fun and innocent then the noisy and flashy banners of the past, the real strategy to banner success is carefully picking the right sites to advertise on. You should contact a website owner only after you know as complete as possible the type of traffic that website attracts.
Good research is the key to finding your target market on someone else's website. You can't just put a banner on a website just because the rates are cheap or they get a ton of traffic. The audience has to be right for your product or service to succeed. What kind of site is best for you tosell your artwork on? Our training will help with that information.
How can you sell more of your artwork online and make bigger sales?
Discover thenumber one resource that artists all over the world have been using to excite their customers, create cash flow and get more of their art in front of the eyes of thousands of prospects. Learn to expand your art and craft business beyond the shows with a trusted, online presence.