Internet Marketing For Small Business By Simple Seo Group

Just a few days ago I received an inquiry on our website from a prospect looking for Internet Marketing for small business

. I promptly followed up with them, explaining our services, how we can help their bottom line, and the time frame and cost associated with our services. Let me preface this by saying that our services are extremely high quality and competitively priced. The client then responded that there's no way they can afford our services at this point in time, but in the future once their company is making enough money to afford our services they would contact us back.

I know I will never hear back from this client-- not because he isn't interested in our services because he most certainly was interested, but I won't hear back from him because with the approach he has towards marketing his business, he will never reach a point where his business is making enough money to pay for my services.

It's truly unfortunate, but I would estimate that over 90% of business owners go about their Internet Marketing for small business completely backwards. Internet marketing, and any marketing for that matter, is there to help your business gain new customers. If your business isn't gaining new customers, you can't possibly make any additional money other than what you are making from your current customers. But so many business owners refuse to invest in internet marketing unless it's with money they have already earned from their company. Sometimes, and especially in the case of a start up company, it's important to take out a loan, borrow money, or invest your own personal money into your business in order to give it a fighting chance at surviving and gaining new customers.

I was reading a study the other day about the five steps every business goes through--be that a small ma and pa store or a huge corporation like Walmart. Those give steps are birth, growth, maturity, decline, and death. I also read in the same article that over 95% of small businesses end up failing either in the birth stage or in the early part of the growth stage. As someone who owns an internet marketing company for small businesses, I unfortunately wasn't surprised at these numbers. So many business owners focus on what they do best-- but they put no emphasis or focus on gaining new customers, which means their business dies either in the birth or early growth stages.

Lastly, I'd like to mention why Internet Marketing for small business makes more sense for a small business or a new business than conventional marketing. Not only are more and more people using the internet, smart phones, and tables, but reaching these people via internet marketing is much less expensive than traditional marketing. As an example, if we did an SEO campaign optimizing a keyword with 1,000 searches per month, it might cost around $2,000 to get ranked. But if we were to purchase a TV ad and produce a commercial to reach 1,000 people per month, it would cost $25,000+ --- same is the case with a newspaper ad, billboard, yellow pages ad, or other conventional means of advertising. Internet marketing for small business is where your business needs to be to gain new customers, and given the current economy it makes more sense now than ever to fight harder to gain each and every new customer possible.

Log on to http://www.simpleseogroup.com/internet-marketing-for-small-business/ for complete information!

by: Brendan Egan

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