Internet Marketing - Get Passed the Hype by:Kelvin Rush
It's very easy these days to get carried away with all hype that surrounds the internet
, especially when it comes to making money. Lets be honest, there are many tried and tested methods and systems that can generate a regular source of income. The problem is, getting past all the hype that comes with it.
For example, I have been making money on the internet for many years now, so I know what works for me and what doesn't. I can only go on my own personal experiences and what I have learnt over the years. I do not base my opinions on anything I read, see or hear on the internet, unless I know the information is accurate.
So if I see a product claiming to generate $20,000 per week, for less than an hours work a day, I tend to run a mile. The fact is, even if the product is half decent, the marketing message is so ridiculous, that the product becomes irrelevant. But yet so many marketers use these tactics, Why?
Well most of the time its ignorance and laziness. Ignorance in the sense, that because everyone else seems to be using this method it must be right. Laziness in the sense, that they simply can't be bothered to spend the time, to find out if it actually makes money or not.
I can receive as many as 100 emails every week from internet marketers. I am on the mailing list of some of the top internet marketers on the web today. Guess what? without exception, they all use the exact same techniques. It goes something like this: Firstly, you join their mailing list, as you believe you are in the company of an internet marketing genius, (what this person doesn't know about internet marketing isn't worth knowing).
Secondly, you begin to receive some really useful information, it maybe free reports, videos or audios. So far so good. But then after about the fifth or sixth email, the useful information stops and all you receive now are endless promotions, mainly for affiliate products and services.
I am not talking about mass control here, where you dangle the carrot before the sale. At least with mass control, you are given a taste of the product or service well in advance of the purchase. So you have a very good idea of what you are getting before you commit to buy. This method is different from that approach, this is far less ingenious and much more direct.
The concept here is simply a numbers game. You have a list of 5,000 readers. You send out weekly or sometimes daily emails, promoting every affiliate product under the sun. On the upside, 10% of your readers actually buy the product, which generates a nice affiliate commission. On the downside, 500 readers unsubscribe, as they are fed up of receiving so many of your emails. The outcome is, you are $20,000 richer and have only lost 500 readers, but as you are increasing your mailing list each day, one will offset the other. Remember it's a numbers game.
However, eventually what happens is your reader's cotton on. They now understand that all you are doing is making money, from what you think is their ignorance. The fact is, because you are making affiliate commissions on most of the products you promote, you simply can't be taken seriously anymore, and eventually your so called guru status, ends up in the internet graveyard. Even when you promote one of your own products, which you are far more passionate about than your affiliates, you still receive the same reaction from your readers.
I'm not saying this system can't generate a regular income, what I am saying, is don't assume you need to follow the same path. Try something different with your readers, and stop assuming your readers are either naive or stupid, because eventually the numbers will simply dwindle away.
Incidentally, out of all the top internet marketers I receive information from, Stephen Pierce is by far the best. I only receive emails from Stephen maybe a few times a month and the material he provides in second to none, check him out.
I'm building a recession proof online business. Would you like to join me?
About the author
Kelvin Rush is a successful online marketer and property investor. He has run a number of different companies in his 25 year business career. He is renowned for his determination to achieve personal success and financial wellbeing. His direct, no frills approach to wealth creation and personal freedom is well documented.
http://www.wealthalive.com
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