Internet Marketing: How To Position Yourself And Stay Competitive
You might think that there is too much competition in the internet and that you wouldnt stand a chance to make a living out of it
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Actually all new products in the marketplace are nothing more than a replica or a clone of someones idea. Theirs ideas are also someone else ideas.
You can patent a product you have invented but you cant stop people from copying your ideas.
But how do you stay competitive despite all the competition around?
The answer lies in repositioning yourself to stand out in the crowd.
You may not have the perfect product but how the way you present yourself and how you engage with your prospects make the difference.
If someone is looking to lose 15lbs in 2 weeks without exercise and they found your site with exactly the same contents, you have already instilled their interest to continue reading your articles to find out more.
Finding and reading an article with the same keywords makes you feel comfortable that they might be of valuable information to you.
In any online business using the right keywords in your sales page or website is the key to gain instant rapport with your prospects. They couldnt be finding you in the first place without these keywords embedded in your site. Right?
The secret to positioning in the marketplace is to narrow down your niche by elaborating your keywords or phrase as specific as possible.
For example, if you are selling Harry Potter and the Sorcerers stone used books, you are not doing yourself a favour for being too wide with your keywords phrase if your keywords phrase is just Selling Harry Potters books.
You also need for your prospect to trust you by telling them that you do face the same problem they had before and how you have overcome them.
This is not a sales trick gimmick though but it helps you to give empathy to your prospects that are going through the pain now and you want to relate to them with the same problems like they too, and most importantly, they want an answer quick.
I was overweight myself all my life until Ive discovered my secret formulaIll tell everything I know to help you
Will that gain instant rapport with your potential customer?
They know that you have gone through the same dilemma and you are the best person to help. There are thousands of lose weight products out there but if you have what it takes to be a little different from your competitor have, you can win their hearts.
Be a bit creative in your copy and put yourself in your prospects shoes to see what they are looking for. Youve got to make them comfortable to deal with you. Thats positioning.