Internet Marketing - How to Attract SEO Clients

Internet Marketing - How to Attract SEO Clients

So you have set up an internet marketing company. You have all the SEO skills and tools to get businesses to the front page of search engines for relevant keywords in their niche. Now all you need to get your internet marketing business ticking along is some clients.

The key to attracting internet marketing clients is convincing businesses that you are capable of performing SEO services and obtaining good results. There is only one way of achieving this - through evidence. Businesses are typically sceptical of internet marketing and SEO companies. You have to prove to them that you can get results through examples of your previous work. Ask any internet marketing or SEO expert and they will tell you that your existing portfolio is your single most important asset in pitching your services to potential clients. If you have evidence that proves you know what you are doing, this gives you much more leverage and credibility in the eyes of the businesses you are pitching to. Also, once you have a few clients, it is possible to network with these people, and ask if they have any associates who might benefit from internet marketing and SEO. The associates will immediately feel at ease about your ability if they have been recommended your services by a business friend. Never underestimate the power of your existing portfolio. Work hard at exploring as many links with these clients as possible. It is the easiest way to attract future clients in the internet marketing world.

The only problem with this approach is if you have no clients at all. Attaining your first sale can be a very difficult and disheartening process. The easiest way to nail down that first client is to put in place a consistent system that will help you identify realistic potential clients. There is no point in just randomly ringing businesses from the yellow pages without doing any research regarding whether or not the businesses are practical candidates for internet marketing and SEO services. Instead, go to googleeasysearch.com and start running a few different searches on various industry niches. Identify a popular keyword phrase from here and type it into your local Google search engine. Skip straight past the first page of results (businesses appearing here will already have used SEO to get to the front page) and write down the contact details of five businesses who are on the second page or beyond.

The key in choosing who to contact is in identifying who is likely to have a marketing budget (generally this can be determined by looking at the quality of the website), and also who has a business relevant to the keyword phrase. Once you have five businesses lined up to contact, you need to start ringing these businesses, explaining how they rank outside the front page of results for a popular keyword phrase relevant to their business, and how you can get them to the front page for free in exchange for a testimonial. You should stress the fact that 87% of all visitors from search engines are from a page 1 position, and also ensure that you ring the businesses, rather than email them. 99% of companies will simply delete internet marketing related emails without reading past the opening couple of lines. If no one from your contact list is inter

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