Internet Marketing Is Just The Tip Of Exposed
Famous Shoes Library as a leading B2C online retailers of footwear and other footwear
B2C business model are quite different, the use of online outlets (OUTLETS) business model, in addition to operating its official website , the mall also Taobao, QQ mall and other large network of regular chain stores open platform, focusing on sales of Nike, Adidas, Li Ning, Kappa, Converse and a dozen well-known brands of non-seasonal merchandise. Name shoes for 2 years library time, the development of China's leading footwear B2C, the industry admiration. Shoe Warehouse 2010 annual sales were more than 100 million yuan.
Han Buyong library official website in order to name shoes for example, share a "network marketing initiated from the inside out" experience. He believes that the marketing of goods of bullets. Commodity price will directly affect the depth and effectiveness of marketing; him to "let the bullet (commodities) to fly" metaphor vividly describes the effect of the marketing of goods: in the same ad position, and do not use the
Nike Air Max shoes with the performance as an advertising major elements of the ad click rate difference of 3 times.
Bullets (of goods) to fly the speed of a great relationship with the gunpowder, Han Buyong the mouth of the "powder" refers to is the event match, he pointed out that the activities match a customer orders a catalyst, the same as an advertisement, selling a commodity If with the corresponding activities, are paid off, resolve to encourage consumers to make up to buy, just have a good conversion rate.
Hanbu Yong is an innovative point of view is: "Advertising is the performance of sight." "Advertising needs precise expression," he said recently with the Ogilvy name shoes library cooperation activities in the End of the World did a marketing, through innovative ideas and specific demands, while the goods with enough rich and attractive activities, during , activities, access to post more than tens of thousands of hits.
"For us, the internal process is a gun, the internal quality processes and structures can be measured by conversion rate." Hanbu Yong said the gunman who is the system, name of shoes is a very focused library systematic companies, a stable and sustainable operation of the system as a safeguard, the effect of advertising would be better guaranteed.
Han Buyong final conclusion, the marketing name
air max 90 shoes focus on the internal database, the merchandise, events, advertising, process, payment and other aspects of the control is good, continuous optimization, and then integration of external resources, marketing, the effect will be greater improved.
Think the perspective of a network for sharing of marketing, advertising has changed the traditional performance and the blind pursuit of ad click-through rate of thinking, which made the largest electricity supplier enlightening. Professionals said that online advertising prices in 2011, from the inside out to promote the power of network marketing business produce tangible benefits.
by: pickreplica
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