Internet marketing lead generation is much different than lead gathering was in the old days. What you would do is get names from cold calls (which is brutal), fliers, and ads. All of this is still valid today. But the World Wide Web has made it possible to get leads from places you never thought it was possible to get from. It is a lot easier nowadays with email. Email marketing is pretty simple process. It is going to cost you some funds but in the long run you will well make it up.
The way you go about this is pretty simple. You set up your website promoting a product. Now the product doesn't have to be yours. You might be trying to promote the product. You might be writing a sales letter for a product. Whatever the situation is you ad a form box onto your site that encourages the individual to put in their name and email address. You collect these and send out a series of email messages over a 2 week spend of time to encourage the individual to buy your product.
You maybe quite concerned about creating a website. If you're an affiliate marketer or are thinking of becoming one, all you have to do is choose a product you're interested in. It doesn't matter what. I would choose Clickbank if you're interested in digital products. But please don't limit yourself. There are a lot of companies out there that would love to have you promote their products for them. Do the research on the product, make sure it is selling, make sure you are going to make sufficient enough of money by selling it. Go online and do the research.
Then make your website. It doesn't have to be fancy. It should get the individual interested in the product and I would offer them something for free for typing there name and email into the form. If you don't know how to do HTML and who does? I would go ahead and go onto a site where you can compose your website. Then go to Aweber to acquire the form you like to use onto your site, follow the instructions and Voila! Aweber will take the name and address and automatically send them emails on a regular basis. You set it up using their auto responder. Once you have it set up you won't have to worry about it again. Cool huh? And that's how you create internet marketing lead generation.
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