Internet Marketing Mistakes the can Slow you Down and Cripple Your Business
We all know that internet marketing is a very powerful strategy to catapult a business on the top
. We all know that it must be done the right way in order for it to be effective. But, despite this knowledge many rookies, veterans even, continue to commit the same stupid mistakes in their internet marketing efforts. Read on and see if you're guilty of these common mistakes.
1. Proud to make your visitors wait. Let me be clear with you, having a website with tons of graphics and flash multimedia may look good. And yes, you will be proud of your baby but it could slow down your website's loading. Don't gloat about the beauty of your site when all it does is repel potential customers because you're making them wait for forever.
2. Technical Arrogance. Yes, you know everything about Macromedia's Flash. But not everyone has the latest version of whatever program you've thrown in your site. And if you're going to make it this hard for them, closing your site is the easiest thing to do. Besides, there are other web pages out there that have plain HTML and text versions that are readily available for the not so tech-savvy users.
3. Not Marketing Offline. When we talk about marketing a business, we utilize all options there are to achieve your ultimate goal which is to drive traffic towards your page and increase your sales. But not everyone uses the internet, so don't forget your offline market's potential to add some dollar bills in your pocket.
4. When You Don't List Your Website with the Search Engines. The search engines are very powerful tools to drive traffic to your page. So don't forget to manually list your pages on different search engines to make sure you're utilizing all the avenues that can increase your profits.
5. Inconsistency. Keep yourself abreast with the current trends to increase your chance to attract customers. If your marketing material is about Memorial Day Special when it's June 19, you are losing heaps of customers. Trust me, I am right.
6. Partnering with Shady Companies/People. "Tell me who your friends are and I'll tell you who you are", remember this famous adage? It holds true in internet marketing as well. Stay away from spammers, spyware companies and affiliate programs that blatantly violate the CAN-SPAM act and other online rules and regulations. If you want to partner with a third party, do your homework and research about them to make sure that they are operating above the board.
7. Punishing Your Users. Yes, punishing your users by asking them a battery of questions if they want to subscribe for newsletters or if they want to make a purchase. Come on! You don't want to be treated this way, do you? Imagine if EBay operates like this.
8. Not Utilizing Viral Marketing. You don't necessarily have to do the marketing by yourself. Design a marketing plan that will prompt your customers to market for you as this is very cost effective. Attach a simple "Forward to a friend" or "Share this link" button in your website. Utilize the reward system by giving them freebies (shirts, cups, free reports, free eBooks) everytime they share your page with someone else. You'd be amazed at the turnout of this strategy.
9. Not building your Mailing List. Increase the number of people whom you need to market your products to. Whenever you have the chance, collect email addresses of all your visitors. Create a permission-based mailing list. Why permission based? This will lead us to the last mistake in the internet marketing world.
10. Blatantly Spamming Your Mailing List. This is a huge turn-off. You must always ask your client's permission by requesting them to opt-in if they want to continuously receive emails or newsletters from you. Provide an unsubscribe link as well so they can always get out whenever they want. Otherwise, you will be directly thrown in the spam folder or will have the spam filters aiming your way before your email could even reach your recipient's inbox.
Internet Marketing Mistakes the can Slow you Down and Cripple Your Business
By: Sasha Alova
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Internet Marketing Mistakes the can Slow you Down and Cripple Your Business Rosemead