Internet Marketing Spending Still Increasing

Internet Marketing Spending Still Increasing

While businesses continue to become more and more net-aware and computer based, the increase of search engine optimization and digital marketing has been rapid and continuous.

Whether businesses choose to outsource their marketing strategies to third party SEO companies or agencies, or decide to work in-house and develop a strategy for developing search engine optimization, it has become clear than despite the current economic climate, businesses are continuing to increase their budgets and spending on the platform.

New research shows that search engine marketing continues to experience a solid 19 percent growth year after year, and a quarterly increase of 6 percent. This means that this kind of marketing and engine optimization is definitely still a strong driver and contender for marketing budget and spending increases.

Positive momentum has continued throughout the third quarter of the financial year, and search spending rose across the board on all of the major categories including finance, retail, travel and auto. Trends like these are expected to continue as the holiday season brings its traditionally strong spending.

It is definitely exciting to see the early gains among marketers who are optimizing their campaigns using social media sites such as Facebook and Myspace as well as across search and display tactics. There is a definite belief that this is the area in which marketers should be heading, concentrating and investing in.

But it isn't just website optimization spending that is up. There was also a continuous year-on-year rise in return-on-investment, by a remarkable eight percent. In the individual industry sector, there was a twenty percent rise in search engine marketing; travel was up by thirty eight percent, while there was a fourteen percent and twenty percent rise in finance and the automotive sector.

And things are set to look up even more for the search engine optimization sector as it has been predicted that the fourth quarter will show on average fifteen to twenty percent further growth. For companies such as Boston SEO Services and main search engine players, the last three months of 2010 are looking to benefit Google the most. The Bing-Yahoo! Integration and its changing efficiency will most likely see an additional, albeit possibly temporary, shift in spend which will most likely be in Google's favor.

It was claimed recently that the overall cost of pay-per-click advertising has the potential to increase dramatically as search technology is shared between Bing and Yahoo!, and this could possibly push businesses to looking at natural search engine optimization as a way of giving return-on-investment a boost.

It is safe to say then, that it is quite possible that as well as an overall increase in profits for certain companies and sectors, we could see a rise in new businesses being set up. The figures that have been shown so far in 2010 are a definite boost to the financial morale of existing businesses and companies, and it is a definite encouragement to continue moving forward with more optimism.

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