Internet Marketing Strategies
Internet Marketing Strategies
Internet Marketing Strategies
Internet Marketing Strategies are all about selling more online. Whether you are seeking to sell products that are shipped to online buyers, get new leads for sales follow-up, selling specialized services involving a sign-up for a license or any other conversion mechanism that transforms a visitor to a customer or client, you are seeking expand your sales and your bottom line. In the brick and mortar world your marketing strategy is focused on the same objective. You seek to do this by being visible, by being easily found, by being easily accessible. Online marketing requires the same objectives, however, the achievement of those objectives largely centers on unique Internet Marketing Strategies.
Search Engine Optimization (SEO)
Search engine optimization (SEO), for those still unfamiliar, uses a variety of techniques to naturally improve a website's placing in search results. The ultimate purpose is improved traffic. Search engines are a primary source of online traffic, yet less than 20% of internet users look past the first page of search results. The search term "Internet Marketing Services," for example, returns 92,000,000 results on Google. While appearing on the seventeenth page (161-170) of results is impressive in itself, it's not going to help you generate much traffic. Achieving Page 1 results is obviously the place to be if you want to be found and drive traffic and sales. You absolutely need SEO to accomplish this.
Now type-in to Google a keyword phrase you wish to rank for. See how many competing pages there are. You need SEO to make this page.
Pay Per Click (PPC)
Pay per Click advertising (PPC) is another way to get your website onto the front page, but it's most effective as a short term lead generator. Organic SEO results can take time to build, but can be long term and stable if you make a strong commitment to continuing the processes that got you there. PPC makes a great companion to SEO. It delivers more immediate results and can build brand recognition and bring in qualified leads as your business grows.
Conversion Optimization
Conversion Optimization is all about Analytics and the stats generated. Many have heard of, or are familiar with Google Analytics which is a terrific tool. There are many more tools, some with even more sophistication and application. Analytics provides the Internet Marketing Professional the information needed to understand the actual user interaction with every element of every page. The combination of variables is amazing towards pinpointing what the visitor liked and disliked; what they engaged with and what they bolted from. You can even track the keyword for every click along the way, visitor by visitor. Ultimately, adjustments, modifications can be made to web pages based on this information. It's an endless ongoing feedback loop providing the expert online marketer with the ability to continually improve the appeal, the interaction and ultimately the sales and profitability of the website.
A/B or split testing is a fundamental tool of conversion optimization. Data gathered may not be conclusive as to exactly what change or modification will work best. This tool eliminates the guesswork so that you can test both versions (more versions too) to determine which one performs the best.
Why does Conversion Optimization work? Because there is ultimately no guesswork. The data is real and it is based on real human interaction. The data tells you what you need to do. All you have to do is Do It!
So, selling online is a lot like selling offline. You need to be easily found and accessible. You need to provide a real value proposition and strong calls to action. Online you do this through professional internet marketing strategies including, but not limited to, SEO, PPC and conversion optimization.
Contact us today to discuss your internet marketing strategy.
You can call us at 1-800-736-9618
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