Internet Marketing Strategies

Internet marketing is a discipline that involves getting people to visit specific sites and eventually buy products or services

. There are many different ways that webmasters can market online and some of them are more effective than others. When it comes to marketing online, here are a few of the most effective strategies out there.

Pay-Per-Click Marketing

One of the most effective strategies available is pay-per-click marketing. With this method, advertisers pay a specific fee for each time someone clicks on an ad and is taken to their site. Most of these programs are administered by search engine companies. The marketer sets up a campaign that is based around keywords and creates an ad to display. Then when a searcher types in one of the appropriate keywords, the marketer's ad is displayed on the page. When the visitor clicks on the ad, he is taken to the marketer's website and a fee is paid to the pay-per-click program.

The major benefit of using this type of program is that it provides highly targeted visitors to the marketer's site. People who come to the site are obviously looking for what it has to offer. These people were actively searching on a search engine for a related term. This method of marketing provides good results because the people who come to the site are usually interested in buying.

Banner Ads

Another strategy that can work online is using banner ads. With a banner ad, a company can advertise on another related website and bring traffic to its site. Typically, the marketer will have to pay a specific amount of money per month to get this type of ad. In most cases, advertising space can be secured on blogs and related websites for a very reasonable amount of money, compared to other marketing methods. As long as the site that the banner ad is placed on is based on a similar subject, a marketer can get good results with this strategy.

Pay-Per-Impression

Pay-per-impression is a strategy that can also be used to generate traffic for a site. With a pay-per-impression campaign, an advertiser pays a specific fee for each 1000 impressions that their ad receives. They do not pay a certain amount of money for each person who visits their site by clicking on the ad, as with pay-per-click advertising. This can sometimes be a very effective model if a company does not want to have to pay a fee for each click that they get. These programs are often offered in place of pay-per-click campaigns by search engine programs.

Search Engine Optimization

One of the most effective ways to get traffic to a website is to use search engine optimization. With search engine optimization, a website is optimized so that it can be found more easily by the search engines. When a visitor sees it in the search engine rankings, it can click on the link to the site and then be taken there. The nice thing about using this strategy is that it does not require the website to keep paying any fees once they are ranked and receiving traffic. Typically takes a little bit more time to be able to rank highly in the search engines, but once the site is ranking, it provides free traffic for a long time to come.

by: Johnathan Abbiss

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