Internet Marketing: The Secret Force That Will Proper You Online Sales

So you're "in" internet marketing now

So you're "in" internet marketing now. You might even have sold a few products online. But...

Do you KNOW why your prospects buy from you?

I often ask my consulting clients this very question. And the first answers I get usually look something like this:

* Because were the most affordable

* Because we offer the best service

* Because our product offers the best value

* Because we have a superior reputation in the marketplace

What do you think of these answers? All of these reasons are putting the cart before the horse, dont you think?

They can afford it. Great! Theyll never think of whether they can afford it or not until you get them emotionally involved in wanting it!

And who cares if you offer the best service, or the best value, or if your firm has the best reputation, if they dont want it?

Most often Ill get several logical reasons why people buy, before I get a single reason that even smells remotely like an emotional one. But thats not what Im getting at here.

This article goes beyond the idea that people buy for emotional reasons, and then back up their decisions with logic.

It cuts straight to the core of what gets those emotional wheels turning between your prospects ears in the first place, and reveals the real reason people buy.

The Real Reason Your Prospects Whip Out Their Plastic and BUY NOW!

Your prospects buy from you, when they sense doing so will extend or enhance their self-image in some way. Your product is a vehicle through which your prospect envisions a greater self.

The more you can help your prospects to visualize and savor that expanded sense of self-worth on your landing pages, the more sales youll make. Its that simple.

All of the sound, logical reasons why your product is better, and unique, are only important in context to that golden, defining moment.

You see, while we may not realize it, all of us cart around a mental blueprint, or picture of ourselves in our minds eye. It may be hazy and non-descript when we try to become aware of it. We may in fact remain totally oblivious to it our entire lives. But it is there, in living color, right down to the last detail.

This self-image is our opinion of the kind of person we are. It has been built up from our own beliefs about ourselves. Most of these beliefs have been formed from past experiences our successes and failures, our humiliations and triumphs but most of all, by how other people have reacted to us, especially in early childhood.

All of this mental goulash comes together to form a picture of self. And once an idea or belief connects itself to this picture, it becomes true, as far were concerned. From that point forward, we ACT in a fashion that is consistent with that picture until something comes along to change it.

[Authors note]A Few Hundred Bucks a Week - Everybody wants to make millions online. But would you settle for $500 to $1000 a week? You set up your business once. Then it's fully automated. You look in your bank account, and the money is there. That's a car payment... your rent or mortgage... whatever you want, taken care of.

Internet Marketing: The Secret Force That Will Proper You Online Sales

By: Warren Little

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