Internet Marketing Tips - Simple But Powerful SEO Techniques
Internet Marketing Tips - Simple But Powerful SEO Techniques
If you've just started your Internet Marketing Online Business, it's possible that you're not entirely sure what to do about SEO, or Search Engine Optimization. There are two types of SEO: On Page Optimization - Certain things that you do on your site to improve your search engine ranking and Off Page Optimization - Things you can do on other people's websites that will improve your ranking. Whatever you do will effect how your site is ranked in the search engine results pages (SERP's).
It's become more and more apparent that it's necessary to have both off page and on page SEO if you're wanting your site to rank well in the search engine results pages or SERP's.
The most important on page factors to consider would be the following:
It's imperative to have your main keyword phrase in the URL of your site.
Incorporate a main keyword density of at least 3-5% in the content of your site, as well as making use of synonyms of your main keyword. You can research synonyms or related keywords in Google's Wonder Wheel. Use one of these related keywords at least once in every paragraph in your sites content.
Getting back-links to your site will take care of off page Search Engine Optimization. These are the most commonly used ways to get back-links:
Post comments on blogs that don't have the "no-follow" tag on their links;
Write and submit your content rich articles to article directories;
Submit your articles and website pages to social bookmarking sites;
Create and submit a press release about your site;
Create pages on various web 2.0 sites such as HubPages and link back to your site;
Join forums in your niche and make post with a link to your site in your signature;
Answer some questions related to your niche in Yahoo Answers, and link to your site in some of them.
A massive part of off page optimization involves using anchor text correctly. Anchor text is the text that other sites use to link to you. This is a very important factor in your site's SEO. Anchor text also tells people what your site is all about. Google likes variation in anchor text, so ensure that you use a variation of related keyword phrases to link back to your site. The more quality back-links you can build to your site, the easier it will be for you to rank in the SERP's, especially if your on page optimization is properly done.