Internet Marketing: Using Article Marketing to Get Targeted Traffic

Internet Marketing: Using Article Marketing to Get Targeted Traffic

Article marketing is basically when you write an article and submit it to a high traffic article directory. These directories are generally free to submit to and allow you to include an author's resource box with a link to your website in exchange for your article. By putting your article up in the directory you are also giving other people rights to use your article on their website as long as they keep your resource box intact.

Submitting articles to directories serves a few different purposes. For one thing, you're expanding your reach and your brand online by putting your article in front of targeted viewers from already established websites. These targeted viewers are likely to click on your author's resource box if you have set your article up in the right way.

Another purpose to article marketing is that you'll get a backlink that can help improve your rankings in the search engines. The more backlinks you have, the better chance you have of ranking for your desired search terms.

Yet another purpose is that you can get even more backlinks when authors, webmasters, and marketers find your web article and post it on their own website. If you get a popular article you may find that you get dozens or even hundreds of backlinks from a single effort!

Clearly, there's a lot of good that can come from submitting your articles to article directories. Of course, it will do you no good if your resource box is a dud! No matter how great your article is, if your resource box is not compelling enough that people want to click through your link to get you to your website, you will lose out on a lot of opportunities.

The first step in creating a good author's resource box is to focus on what the people who are reading the article are most curious about. For example, if your article is about using natural products to clear acne, then you will want to entice people with talk of natural products to clear acne in your resource box to keep it connected and keep the interest going. Give a call to action compelling them to "click here to receive a free report on natural methods to clear acne fast!," or "click here to get 50% off the best natural acne clearing method around!," etc.

Target your resource box and include a call to action in when you submit articles and you'll increase your click-through rates dramatically! Way too many marketers just take on the resource box without a second thought, which is a huge mistake! Take some time on this resource box because it does make a big difference to how much traffic you can get to your website and much money you can make as an affiliate marketer.

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