Internet Marketing Vs. Network Marketing: What's The Difference?

If I had to sum it up in a single thought it would be: Everything and nothing at all

. As a freelance writer, I have worked extensively with both groups for years. Both want to make money and grow their businesses but go about it in some very different ways.

It's kind of funny to watch the two groups try to co-mingle in a social setting. It's much like cattle ranchers and sheep herders used to mix in those old television westerns. They had a mutual hate relationship for no other reason than they both wanted the same thing, for the same reasons but only with different animals.

I started out in marketing as an internet marketer. And I must admit, I quickly adopted that standard bias of the world and found myself sort of disgusted with those dirty, nasty network marketers.

Oh sure, we Internet folks had our scoundrels and scammers, no doubt about it. But somehow, we just weren't as bad as those network marketing devils. Why, just whisper the words "network marketing," in the wrong company and the fight was on. We were internet marketers and somehow morally superior to that networking bunch!

Then I started doing freelance writing work for several network marketers and my perceptions of them began to change. I soon discovered that they were after the same objectives, faced most of the same challenges and had the same fears as all other marketers in the world.

They weren't, as a group, these terrible ogars I had been led to believe at all. Not to say they didn't have their own brand of scoundrels though, but then who doesn't?

The more I studied on it and looked around the marketplace, the clearer the image became that a third species of marketer was emerging on the scene. They were a hybrid of the network and internet marketer: the internetwork marketer. This new breed of marketer embraced the best of both worlds and morphed them into a new style of marketing altogether.

The "selling and telling" coercive method of marketing that had prevailed in the "dialing for dollars" cold-call world of the network marketer was dead. They had learned that you can't convince prospects to buy something they don't want or need. It simply doesn't work in the 21st century. Consumers are too smart for it and have put new filters in place to prevent it from even reaching them.

The CAN-SPAM Act had a similar effect on internet marketers. No longer could they successfully spam the dickens out of every email address they could lay their hands on or catch the attention of buyers by distracting them with flashing banners. Web surfers became immune to these practices and learned to safeguard themselves from them as they became more sophisticated.

The nature of the beast for both network and internet marketing had taken on a new face. Potential customers would no longer tolerate being interrupted or distracted while they were shopping for something.

They didn't want their phones ringing at dinner time nor did they want to be accosted at their cyber mailbox with endless bundles of junk mail. They only wanted information and interaction with merchants at the speed and intensity they were comfortable with; and at the time and place of their chosing.

Potentials began to expect their permission be obtained before you were allowed to approach them with information about offers. It only makes sense, if you think about it.

It was a simple self-defense mechanism against the onslaught of millions of voices screaming at them simultaneously. What other choices, as marketers, did we really leave them? And permission marketing was born.

by: Mike Lawson

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