Internet Marketing Your Small Business Website

Whether you run a brick and mortar business offline

, or have an Internet based business you want to make money with, Internet marketing your small business website is something you must learn how to do.

One problem that most of us face initially is how to get a website online. Once you've mastered this you need to start the process of promoting your website if you expect it to do any good.

This is not as easy as it sounds. Most businesses of all kinds fail because they do not get enough quality traffic on a consistent basis.

There are literally billions of websites on the Internet today. Depending on the niche your small business is in you could be competing against thousands or even millions of websites.

Therefore it's not just enough to build a really attractive website. It is important to have your website properly set up, but then the majority of your time should be spent promoting it.

One thing I've seen over the years is how many people spend time tweaking their website as opposed to actually promoting it. You see this in discussion forums all the time.

People are asking for comments about changes they made to their website. Making changes is actually easy to do because once you have a site put up a you can make changes to it anytime you want.

Many people mistakenly think they are working on their business when they' are constantly making changes to their site. In reality no matter how nice looking it is you are not going to make money online, or convert any of your visitors, if you do not have visitors coming to it.

Here are 3 proven ways that continue to work today for Internet marketing a small business website.

1. Paid advertising. Pay per click advertising works. The key is whether you can make it work on a budget you can afford.

Google Adwords still dominates this category. Yahoo marketing comes in a close second. PPC advertising is not something that should be done half heartedly. You certainly should spend time learning some of the ins and outs before jumping in with both feet.

2. SEO keywords. Some businesses have an advantage when it comes to ranking for specific keywords.

For example, affiliate marketing targeting longtail keywords still works for search engine optimization. So is promoting a local business and ranking quickly for specific keywords including the type of business, and the city it's in.

3. Backlinks. This is still a barometer search engines use to rank websites.

It's worth spending a little bit of time to learn what Google wants in terms of backlinks now. Some links do not work as well as they used to and might even actually hurt you. Links from education sites, and relevant do follow blogs are a good way to go right now.

These are a few tips on Internet marketing your small business website. This is something you have to continue to work at depending on how much competition you face for your specific niche.

by: Jeff Schuman

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