Internet Marketing and Facebook
Internet Marketing and Facebook
Internet Marketing and Facebook
Facebook allows Internet users to form communities online quickly and easily, from groups of friends to business networks. These networked individuals groups often in similar demographic groups has become a virtual goldmine for internet marketers who can place their message in front of members of their target market on social networking sites for little or no cost.
Social networking sites like Facebook has been a slight abuse of Internet marketing tool that compels social networking sites to crack down on new types of spam.This spam is a result of people artificially inflate "friend" count (the number of other members of their social networks) via the mass-adding and bots. These profiles owners will then promotes their own products, or charge others to get their URLs blown to bulletin board thousands of other members.
Reason Social Networking Spam does not work.
In short, social networking spam does not work. That's not to say there will be no transition of marketing efforts, but rather that it very rarely would provide an adequate return on investment compared to other marketing tactics. Here's why:
1st Huge social networking accounts are rarely filled with targeted members. Therefore, they will see the message not likely be members of the target market (unless someone placing something like a MySpace resource site, or a band marketing to legitimate fans, there are two exceptions to the rule)
2nd Many of these paid positions (often in the "bulletin" form) is very visible in limited quantities, based on post time and only when a member is logged in. Therefore, most members blasted will never even see the message.
3rd Although targeted members of a market may look modest, actually open the message and actually read it, there are still historically very low response rate common in most direct marketing methods.
6 steps to use Facebook to effective Internet Marketing
1. Create a highly targeted friend list, rather than using bots.
2. Personally welcome any new members of the network, or at least as many people as possible.
3. Time newsletters and letters to members of the target market is likely to be online.
4. Offer something of value (such as news and exclusive information) of the posts rather than just sending links.
5. Contact members regularly to keep the message in front of them, but do not overdo it, to the point of looking like a spammer.
6. Join groups on social networking sites fo
Now Pay Close Attention --
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