Internet marketing picks up in 2011

Internet marketing picks up in 2011

Internet marketing picks up in 2011

When the Internet was invented in the early 1970's, it was used to exchange information between researchers and scientists in universities. Mass commercial usage started in the early 1990's in the US, at which time there were only a few websites running. Most of the people didn't know how it would change the way they do business. With Microsoft introducing Windows 98, desktop PCs became commonplace in offices and homes and sending emails was the most common usage as it was fast, making fax machines obsolete.

With e-commerce becoming increasingly popular, it has changed the way we do business. Online stores help us sell products worldwide. After the September 11th, 2001 attack people in the US became frightened to go out and do their holiday shoppings, so many of them bought gifts for their friends and loved ones on the Internet. Shopping online also helped to them save money as online stores pass part of the margin to customers due to their saving on running brick & mortar stores in different cities with all inventory & shipping being centralized.

Since 2005, there has been a steady increase in online shopping. Last year there was a 30% rise in online shopping with people buying a variety of products from shoes to electronics. Economists have noted that sales in walk-in stores have dropped while there is a considerable rise in online purchases. It looks like the power of the Internet has taken over conventional business practices.

Selling online requires companies to have their website found by search engines, as people search with search engines for what they want to buy. After scanning the few top result pages, people normally decide where to buy from. The key thing is for your website to rank on the first few pages of a search engine to be visible and get more traffic. Typical order conversion rates are 4-7% of your website traffic. It is advisable to hire an Internet marketing company to help you with ROI management & traffic conversion management. They can also help you to identify website related problems as well as programming problems.

Seeing this tremendous growth, one can predict that in the next few decades buying from walk-in stores would be less often, which will allow people to save time that can be used for leisure.

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