Interpersonal and Mass Communication: Relationships (2)

By 1994, MTV Europe had become one of the most successful cable networks in Europe

, with over 60 million subscribers, more than in the United States. Its biggest market in Europe was Germany, where it was received in more than 18 million house-holds. Viacom had also introduced its Nickelodeon network across Europe in partner-ship with British Sky Broadcasting, the satellite television company half-owned by Rupert Murdoch.

Interpersonal and Mass Communication: Relationships (2)

By: Arsenalo

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