Interpretation Of Bathroom Hardware Industry In Dongguan Development Status - Dongguan Bathroom,
Looking at the domestic sanitary ware market, international bathroom brand has occupied
half of the country, as the world's leading bathroom companies, whether in Management , Technology, brand building, etc., or in the Marketing , Channel integration and capital chain superiority is more than the domestic enterprises, thus making the sanitary ware market in the next few years the brand has become even more fierce competition. However, at this stage coincides with the construction of sanitary materials of urban consumption good time, and Foshan, Guangdong, Jiangsu and Zhejiang and Fujian, have formed a bathroom industry groups, this is the bathroom opportunity.
So, in this situation, small and medium enterprises should be how to deal with sanitary challenges? Is to create its own brand, or "a wedding dress for others"?? OEM production? Is to occupy a potential market segments, or scramble existing market? and bath dealers, how we approach these issues? With these questions, I recently interviewed enterprises in Dongguan and bathroom sanitary ware dealers. Dongguan City in Guangdong Province, south-central, eastern Pearl River estuary, north of Guangzhou, Shenzhen, south; adjacent to the bathroom, Foshan Industrial District, has a distinct location advantage. Here both Marco Polo, Casio and San Ya-ware and other famous brands, but also Great, this Chi, Ka Hung Lung state and other famous brands. The author of these sanitary enterprises interviewed, summed up the brand development process and the following features:
Line sanitary ware brand "wall flower wall Xiang"
In Dongguan City, Marco Polo, Casio and San Ya-ware are first-line brand. Marco Polo produces tiles and toilets, are independent brands; Cascio is a Swiss investment in the bathroom brands in Thailand, the annual output value of 200 million, in China Sell The products are mainly imported from Thailand; and San Ya-ware is the Hong Kong-owned enterprises, but also agents of Finland and the United States, swimming pool equipment. The three companies in the industry has a significant influence, in addition to Marco Polo, the Casio and San Ya-ware in Dongguan is not high local visibility.
Reason Dongguan Marco Polo attention to base camp, while Casio and San Ya-ware based mainly on export-oriented, high-end bathroom products go in the line. San Ya-ware are continuing to diversify, develop specifications series of new product development, including high, medium and low-grade product. Casio's sanitary products are used in top-level luxury, star Hotels , High-end clubs and large public projects. As the difference between target consumer market, business development and channels combined with their own characteristics, and therefore the above two bathroom brand awareness of the market in Dongguan is not very high.
Win second-tier market, sanitary ware brand innovation
Line brands focus more on high-end market, then the second-line brand marketing strategy bathroom how is it? Local sanitary products in a particular production business intelligence with regional representation, the factory has advanced production lines in Europe, is China Environmental protection , One of most energy-saving water tank capacity, tank equipment, sales of tens of thousands of units per year. The company is mainly engaged in R & D, production Sanitary Ware And the water tank, with cutting-edge technology research cooperation agencies sanitary and patented technology, product innovation faster, from sanitary ware, water tank accessories R & D to design and manufacture of a one-stop process. The enterprise is responsible for the enterprises to the author about the process of creating self-brand bathroom and features: The company initially produced
bathroom water tank equipment. In 2005, the company with the market trend, combined with the results of study abroad that the future of the sanitary ware market, smart bathroom will be a trend; as smart bathroom in the automatic flushing, seat heating, warm air dryer , water-saving aspects of environmental and clean deodorant functional characteristics, the company decided decisive R & D, manufacturing smart toilet. This product line launched, long-term strategy of enterprise development, smart bathroom is also a trend in technological innovation.
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Interpretation Of Bathroom Hardware Industry In Dongguan Development Status - Dongguan Bathroom,