Interpreting An Seo Analysis Report

In order to get the most out of your SEO campaign

, it is important that you are able to fully understand and digest the information contained in an SEO analysis report. When you hire a website promotion company to optimize your website for the search engines, you are typically given a report that demonstrates what kind of progress your site is seeing in the search engine rankings. Being able to understand the information contained in this report will enable you to make sound business decisions on whether or not your SEO campaign is a success.

Website Ranking

A typical SEO analysis report will contain information regarding your websites ranking in the search engines. Being able to quickly see historical data concerning your websites ranking for specific keywords will make it easy for you to determine whether or not your current SEO campaign is providing any positive results. While it can take several months for a website to rank of the first page of the search results for competitive keywords, you should see some amount of positive movement when hiring a website promotion company to work on your sites keyword rankings. This aspect of an SEO report can give you a quick overview of what is going on with your website and whether or not your site is moving up in the rankings.

Website Data

In addition to your websites rankings for various keywords, a typical SEO report will include some type of visitor data about your website. This could include number of unique visitors for a give time frame, traffic sources, and average time spent on your site. When performing an SEO campaign on your website, you can expect the number of visitors your site receives to increase. If you do not see your number of unique visitors increasing on your SEO report, you can safely assume that your SEO campaign is not as effective as it should be.

Also, this portion of an SEO report should show that more visitors are finding your site by searching for the keywords that you are targeting. Using a good web analytics program will enable you to see exactly which keywords are driving traffic to your website. After several months of steady SEO work, you should start to see some traffic being driven to your website from the keywords you are targeting.

Knowing how to interpret the information contained in an SEO analysis report will help you determine whether or not your SEO campaign is providing you with positive results. If you are not seeing the results in your reports that you expected at the onset of your SEO campaign, you may want to consider finding a new website promotion company to work on your websites search engine optimization.

by: William Hauselberg

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