Interview with Pres. of Eyecon Video pricing video production

Interview with Pres

Interview with Pres. of Eyecon Video pricing video production

Video production company based in Plano, Texas, just outside of Dallas.

Hi there. Welcome to Business Profile TV, a look at exciting and innovative companies around the world. And we bring you their stories to enjoy and learn from. Today we've got a special guest. He's the president of Eyecon Video Production. Let's welcome Greg Coon. Greg, thanks for joining us today.

Greg Coon: Thanks, Randy.

Now, unfortunately, synonymous with cutting edge usually means huge price tags. Now I don't know if that's the case in video. But what is the answer to that. To a company out there wondering how much does it cost to produce a video, you know, where does that begin?

Greg Coon: Well that's the million dollar question and I get that asked that question's asked to me ten times a week. "I want to produce a training video. How much does it cost?", and they give no other information. Well it's million-dollar question. It's important to understand what are the production parameters required to accomplish what the client has in his or her head. So I ask a lot of questions. We usually meet with the client. A great thing to do is if the client is looking to produce some videos, find a video online that has a similar look and feel of what they would like to accomplish. Obviously their own video would be personalized for their company. But at least this gives me an idea. Are they looking to produce a McDonald's commercial or a locally produced car commercial that you'll see on cable TV somewhere? And then and where in between. There's a million different points between those two extremes. And where is it that that falls in? And a lot of it has to you know, falls in on the budget that the client has to work with.

Randy: It sounds a lot like kind of car pricing. Like how much is a car? Well, between a very affordable subcompact to a luxury they all get you from point A to B. And they all communicate or they're effective at their goal but it's just the bells and whistles that come along with it.

Greg Coon: Yeah. And actually the analogy I use is like look at me as like a homebuilder. You know, I can build you an outhouse and throw up a couple two by fours, some plywood and there's your outhouse. Or I can build you Mark Cuban's mansion. But then I can also do all those points in between. And where in between those two extremes does that client fall? And if you've got a small budget awesome.

We can for example, if you want to build a $100,000 home we can build you a $100,000 home. It'll be no frills. You'll have the basics. You'll be safe, comfortable and you'll be proud of the house and you've got a great value for it. Or if you've got a let's say $500,000 budget to build your home we can build you the marble staircase. We can build you the use Corian on the countertops and do all those extra things and you still get a great value for your dollar. And you're still very happy with the end product that you've got.

Well, Greg, I'm sold. If some of our viewers out there have questions, how can they find you guys?

Greg Coon: You can find us on the Internet as we've been talking about.

Randy: Imagine that.

Greg Coon: www.eyeconvideo.com. That's E-Y-E-C-O-N-V-I-D-E-O.com.

Randy: Well, Greg, big thanks for joining us answering some of our questions about video. And guys, gals if you want to learn more about exciting and innovative companies like this, check out businessprofiletv.com. We'll see you next time.

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