Introducing B2C For A Travel Company– A Case Study
As a corollary, the seminar focused on the changes that would be required to manage
a successful B2C venture the changes identified seemed to have a far reaching consequences in terms of organizational culture and process changes, the modification of the assumed roles and responsibilities in view of the interrelationship of the proposed portal with the existing changes.
Present status
The above enterprise is post seminar but still in the set up phase.It has drawn up a blue print to implement the portal Further it has set up a monitoring process to monitor the progress.
One of the major initiatives taken up by the company is to identify and position a senior level executive to champion this initiative Such a strategy would ensure that the initiative gets the right visibility and is perceived to have the support and the backing of the top management.
Another unique feature of this initiative has been to earmark a budget for implementing this initiative. The budget in addition to the financials also stipulates the physical targets. The blue print has detailed targets along the time lines and thus it becomes a useful turnaround work document.
The various departments have been assigned the additional task of supporting this initiative HR has been majorly impacted as it has been tasked to source and recruit qualified professionals to drive this portal enterprise. The advertising team (along with external agency) has been tasked to integrate portal business with the existing lines of business. The sales team also participates by compiling additional details of the existing and new customers.
The consultants propose to run an assessment workshop six months down the line and make a report to the management re the performance at this venture.