Invest In Corporate Fitness To Boost Employee Morale
A corporate fitness program is no longer a bonus or perk that organizations offer their employees
, but an essential part of their business strategy. From offering free or discounted offsite heath club memberships to establishing state of the art fitness studios on site, companies are doing whatever it takes to stay invested in employee wellbeing.
That corporate fitness is more than a fad that only a handful of elite business houses indulge in is clear. Even small companies are waking up to the benefits of having a healthy and fit workforce and have started to invest in corporate fitness.
But what are some of the reasons for companies to establish such comprehensive corporate fitness programs? Businesses that invest in corporate fitness enjoy some very handsome returns. There is a continuous chain that forms between corporate fitness and the benefits it yields for businesses.
First off, the burden of providing costly health insurance to employees has started impacting the bottom-line of many companies, which has led to a shift away from a reactive towards a more proactive approach to healthcare.
Since poor dietary habits and lack of physical activity are seen as two of the major causes of health issues in working professionals, companies are setting up corporate fitness programs to boost employee health and wellbeing leading to reduced medical claims and healthcare costs for them.
Absenteeism a Major Concern
Another reason why employers are fostering a culture of health and fitness in their workforce is to reduce the instances of employee absenteeism. Companies lose several workdays and millions of dollars in revenue every year due to employee absenteeism and sick days. Not only can that, but sickness and infirmity also lead to a temporary loss of productivity in workers.
By offering corporate
fitness solutions to their staff, companies can reduce the number of sick days and illness-related productivity issues. In fact, corporate fitness can actually lead to an increase in productivity because workers who are physically fit have greater energy levels, stronger drive, and tend to perform better than those who are unfit.
Regular exercise is also seen to improve concentration levels and boost the production of endorphins that improve employee performance.
Employee Morale and Loyalty
Another benefit of corporate fitness is that it is known to improve employee morale. Employees that are physically fit are less prone to every day work-related stress and anxiety. They are more likely to have a better self-image and confidence, which will again lead to improved productivity and profitability.
A happy and satisfied workforce is also likely to be a loyal workforce. Companies that offer fitness solutions to their employees are believed to face lower turnover than those that have not integrated
corporate fitness solutions into their business strategy.
Besides, companies that run in-house corporate fitness programs benefit from increased camaraderie between employees. Group workout sessions foster team spirit and strengthen relations between co-workers, which they often carry beyond the four walls of the office gym.
Clearly, there are many advantages of corporate fitness for both employers as well as employees. For employees, it translates into improved performance at work and a healthy lifestyle; and for employers, it means a productive, energetic, and loyal workforce to drive its growth and profitability. What it also does is sow a deep bond of trust between employees and employers!
by: Paul Smith
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