This Report looks at the key technologies available to mobile network operators and broadcasters to implement Mobile TV services
. It also looks at content and how it can deliver a profitable Mobile TV service over unicast, multicast and broadcast networks. It includes a business case analysis and market forecasts by region and country.
Table of Contents :
1 Executive Summary 9
1.1 Introduction 9
1.2 Global Regulation 10
1.3 Mobile TV Technologies 12
1.4 Market Strategies 13
1.5 Business Case Scenarios 13
1.6 Mobile TV Market Forecast 14
1.7 Conclusions & Recommendations 16
2 Mobile TV Regulation 18
2.1 Introduction 18
2.2 Europe 19
2.3 North America 22
2.4 Asia-Pacific 22
2.5 Digital Dividend 22
3 Technology Strategies 24
3.1 Overview 24
3.2 3G and WiMAX Technologies 25
3.3 Broadcast Technologies 27
3.4 Satellite Technologies 31
3.5 Selecting a Mobile TV Technology 32
4 Mobile Operator Strategies 35
4.1 Overview 35
4.2 3G Strategies 37
4.3 Terrestrial Broadcast Strategies 41
4.4 Satellite Only Strategies 42
4.5 Hybrid Strategies 44
5 Content Strategies 47
5.2 Mobile TV Broadcast Networks 50
5.3 Content Producers 56
6 Business Case Scenarios 58
6.1 Mobile TV Value Chain 59
6.2 Business Case for 3G Mobile TV Services 61
6.3 Business Case for Broadcast Mobile TV Services 66