. The purchasing power of urban consumers line has been greatly enhanced consumer footwear brand evaluation reflected more a lifestyle choice, use and matching is the most important factor in deciding whether to buy, prices began to weaken. "A girl in the previous 2,000 yuan shop to buy a pair of boots, most likely in the next shop to buy a pair of canvas shoes, 300 yuan." For example, he said. But traditional stores and brands that consumers have limited the purchase may be?? Because the price difference between these two great brand stores will be hardly be grouped together.