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Ip Telephony & Inbound Call Management Now A Strategic Marketing Tool For Franchisors

Making money for franchisees and franchisors with IP telephony and network based InBound call management and routing services.


Plain Old Telephony services (POTs) in many franchise organisations have been an operation issue for the local franchisee.

POTs have become increasingly subordinate to the Internet as a marketing medium and appear to add little more value than a utility.

Until now that is; when the telephone and Internet meet in a new world of opportunity!


The telephone's role in a franchise organisation moves from a practical locally acquired service to a centrally specified and supplied strategic operational and marketing tool in the Franchise Manual.

IP Telephony (or VoIP) services can be tailored to meet the needs of each franchisor, but key highlights can be summarised as follows:

Free inter site calls between franchisor & franchisees via internal IP telephony network

Increase central and local marketing campaign ROI and conversion ratios with advanced statistical call analysis

Retention of leads and sales calls if franchisees leave or finish due to centrally maintained local and national numbers re-routing

100% accurate inbound sales calls to most appropriate franchisee with automatic local and national location originated call routing

Substantiate benefits of central office for analysis of central marketing activity results

Reduce royalty avoidance track, monitor, maintain and audit telephone sales activities

Never lose another call due to faults (anywhere in the country) - with network based disaster recovery call routing

Set and monitor franchisee telephone performance standards how many sales / service calls does a franchisee receive, how long do they take to answer calls etc

Enable remote and local training anytime access network call recording

Make every marketing dollar count - never miss another sales call, anywhere in the country

Franchisee pays competitive telephony prices and no long term commitments

Franchisors control and set policy framework service providers manage and operate network franchise telephony services for you

Additional revenue opportunity for franchisor, and helps franchisee make more money

All these great benefits for a franchise brand, and it so easy...

No up-front investment in systems or hardware, its a PAYG service

Save money on existing telephony costs

Simple to use; InBound call management and routing is a sales (not technology) led service which anyone can administer

Keep all your franchise networks existing local, national and non geographic numbers

IP Telephony and InBound Call Management & Routing providers can also provide professional services to help with:

Seamless migration from POTs to franchise InBound call management and IP telephony with carefully worked through migration plans.


Training, scripting and call routing set up

Its time to make the telephone strategic again, with IP (VoIP) telephony and InBound Call management & Routing

Copyright (c) 2010 Ian Roberts

by: Ian Roberts
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