Iphone 5 And Its Impact On Google And The Mobile Search Practice

The iPhone 5 and iOS6: An overview

The iPhone 5 and iOS6: An overview

Apple recently launched the iPhone 5 and also introduced iOS6, the operating system that will power the latest iPhone addition, to the world. From what has been seen, the iPhone is longer in size, thinner and lighter than its predecessor and comes with a 4 inch screen. Among the improvements are 44 percent enhanced color saturation visible on a 326 ppi retina display, an A6 chip, improvised battery strength and a smaller dock connector. Of course, its the iOS6 that brings in the main package, including a tighter Facebook integration so app developers can create authentication and Open Graph tie-ins, a Passbook app, enhancements on Siri and iCloud tabs for shared Safari browser tabs on different iPhone 5 devices. With such heavy work on the iPhone 5, the iPhone application development industry is sure going to witness a lot of activities in the coming days.

The major changes down the line

The biggest impression that iPhone 5 is making is the new Apple Map in iOS6. This app tops the prolonged standing that Google has been enjoying in that capacity. Apples new Map app offers satellite and flyover images for enhanced viewing. Other than that, Apple score again with the UI and design with a much improved aspect ratio for bigger maps and better landscape views. One looming concern, however, which raises its head, is that the map may not be very helpful if user wants to view remote locations. Offering localized images depends on local data and algorithms that Apple still hasnt properly stepped into. Apple is busy rounding up a list of local content partners like Yelp and Waze but iOS developers seems to have been disappointed at the result of the beta version of the map. Whatever the future holds for iOS6 in the market, it seems like iPhone apps development companies can see wide range of possibilities onboard.

Where this leaves Google

Let us calculate Googles position at this point. With mobile ad revenues amounting to 60 percent and mobile search volume amounting to 96 percent of the U.S. market, Google depends on the default search positioning on the Safari browser in iOS. Though it stands like that now, one shudders to think what will happen if and when Apple takes it away, just like it did with YouTubes home screen positioning. So its quite clear how much Google depends on the iOS environment, in spite of the fact that Android is gaining substantial mileage in the market off late. Again, its worth mentioning that iPhone application developers will have their hands full through the next several months to appease the demands of the users.

by: Jack Davison

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