Is Article Marketing Dead? It May Well Be For You!
For quite some time one of the better forms of free website marketing has been article marketing
, especially when promoting work at home opportunities. This concentrated primarily on writing and submitting articles to article directory sites. The objective was to develop search engine traffic by means of backlinks and website traffic from viewers of the articles.
This still works, but article marketing has gone through several important changes in the last year. As is the situation with a lot of things on the internet Google is driving most of these changes.
In 2011 Google changed their search engine ranking algorithm to remove web sites of low quality. Their primary focus was to lower the ranking of websites that focused mostly on advertising revenue and were built primarily with duplicate content. Duplicate content is content that's currently online somewhere else before you add it to your site.
Affiliate marketing websites definitely suffered. Many of these were mini sites that contained mostly duplicate content and were filled with affiliate banners and links to affiliate sites which were the same for every affiliate.
Affiliate marketers, and other Online marketers who had developed websites with fresh content, were rewarded with increased rankings. This also set the model for all websites going forward. You must create a site which contains unique content and benefits your website visitor with a quality experience.
This is where article marketing can be a big help to you should you do it correctly. There are some things you need to bear in mind.
1. Add it to your site first. If you are planning to make use of articles to develop website content post it on your own site before you submit it elsewhere.
Carry one extra action and book mark your new webpage so the the major search engines can find it. You might want to use Only Wire which is actually a service that book marks webpages to social directories.
2. Unique content. A much better approach after you add the content to your site is to spin it to make it 100% unique before adding it anywhere else.
Individuals who work online from home and do article marketing concentrate primarily on submitting articles to directories like Ezine Articles, Idea Marketers, and many others. These article directory sites are beginning to crack down on article submissions which contain articles posted somewhere else on the Internet.
This has effected individuals who depended primarily on private-label right articles, or using an article writing company. Because of this you should submit articles which contain only unique content which has not been submitted somewhere else.
Submit Your Article provides a very good program called Article Leverage. This lets you develop unique versions of your articles before they're submitted.
SYA takes article variations and submits them to the article directories for you. This is good because you will have a distinctive version going to article directories which boosts the chances of it getting published.
3. Blogging. Posting content to your own blog is an excellent way to create a large website of unique content.
Expert Internet marketers take articles they've submitted to article directories and re-create them into shorter versions for blog posts. Most article directories are looking for articles of 400 to 500 words.
You can re-create those into smaller articles of 150 to 200 words and publish them on your blog. Again the secret is to make the shorter article original so you aren't penalized by Google.
One way to do that would be to take a shorter article and post it to your blog then bookmark it with Only Wire. Then submit the longer 400 to 500 word version to the article directories. By doing this your site is always spidered first and you're credited with unique content if there's any question.
4. Article videos. Use an article converter such as Article Video Robot and develop article videos. Something you could do is take the short version of your article and create a video of it in and then post the embed code on your blog.
Article Video Robot enables you to distribute your video to shared video sites such as You Tube. This is a good method to create backlinks from your articles and do video marketing.
In summary article marketing is not dead if it is done correctly. It can certainly be an excellent form of marketing online, but you must concentrate on developing unique content in numerous ways when doing it.
by: Donnie Baird
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