Is Audio-Visual Marketing Really Effective?
Is Audio-Visual Marketing Really Effective?
Audio-Video Marketing
Ever tried audio or video marketing? Then you may as well be the marketer fitting in today's world, as it is an effective way of driving traffic to a website, and create awareness as well. Nowadays, online video is one of the best avenues to engage an audience - a large audience! Online video allows you to pass a message on multifaceted levels including visual imagery, visual text, music, and also the spoken word. If you didn't know, this is how you and I learn and consequently create strong brands.
We associate a product or service with a memorable song, a paragraph, or a video graphic that's compelling. With the media, you reach a large audience for, without having to break your bank account. The Interactive Advertising Bureau (USA) says that over 50% of Americans watch online videos in a year, thus guaranteeing you approximately 160 million views. Remember, that's the US only!
Is Audio-Visual Marketing Really Effective?
Wharton School of Business showed that video can boost comprehension and retention by up to 50% more than a live presentation can. The study also concluded that many people prefer video to information in print as well. To make your video more effective, send it directly to a targeted list via video direct-mail, or send it to prospective customers who request it after seeing one of your "free video" offer in an infomercial, a direct mail, magazine ad, or internet page (video direct-response). You may as well utilize video premium which is a video that is either free or sold at discounted price as a purchase incentive. Direct-mail builds traffic quickly and is more useful if you've just opened a new store. Use the video to take potential customers on a tour inside your store from the comfort of their homes 24/7.
Producing and Utilizing Audio-Video
Fifty percent of creating great viral audio-visual material is about content and production. Come up with content that will make people think and comment, thus effectively driving your marketing message home. Did you know that everyone loves humor? Let people laugh at your video and get infected! Utilize your true talent...may be you are good at shooting a video. People get turned on by true talent and will forward your video to their friends.
Don't forget to include celebrities in your video, if you want people to rock! It's a fact that we get easily fascinated with them since websites that follow these celebrities will be interested in what is being said about them - hence land on your video. The bottom-line is that you have to be remarkable in your communication and messages.
Audio-Video Marketing Tips
Movies, television programs, or videos that you and I consider great are backed by great scripts. Isn't it? As you make your audio-video, ask yourself what your target audience is, and also know their specifics, and the overall goal you want to achieve. Other questions to ask include how the audio-video will be distributed, or whether it'll need updating to reflect new technology or products?
Your video is effective if complicated products are explained seamlessly. Include music that starts of your video and fades up. Include narration (voice-over) and if your narrator appears has to appear on the video, make sure they look right at the target and sincerely talk to them. Add sound effects that flow and blend in well with the scenes. Make audio-video marketing work for you by capturing real moments involving real people, or discussing your products; and then distribute widely to ensure you reach your target audience. Great strategy
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