Is Banner Advertising Higher Than PPC?

Is Banner Advertising Higher Than PPC?

Is Banner Advertising Higher Than PPC?

Banner advertising has been described by some as being equivalent to the dodo bird. In essence the feeling among some is that this type of advertising is nearing a point of extinction and may be remembered with warm fuzzies, however might not be missed.However, a quick trip into the depths of cyber space and you may find all types of banner ads, and major companies develop and use them.Do they recognize something you do not?I assume what some of these companies do apprehend is that banner advertising can move beyond simple static graphics. In essence many banner ads today are being developed to incorporate bold interaction that may seem as a game or maybe as a mini movie.These banner ads serve a distinctive niche for the visually oriented consumer.The use of banner advertising may be used when the advertising business contains a fairly clear understanding of the advantage of advertising on a specific website or sites. For example if a website attracts thousands of guests on a daily basis and your product or service fits the demographic of the site then using banner ads which will facilitate the visitor visualize one thing additional then PPC text has the power to facilitate a better Come on Investment (ROI).If PPC is the 'everyman' advertising method then the new generation of banner ads is for the skilled advertiser. Banner ads can facilitate your motivate potential customers to go to your web site from the confines of a site they trust and a web site you worth for their ability to get traffic to your site.Banner advertising is also sensible for an trade specific website. If there's a site that is united together with your business goals and directives it may create sense to seem into using banner advertising on their site.While banner advertising isn't as laser focused as PPC it can be a significant help if you are willing to try and do your own analysis to determine what sites could best profit your business.There are still banner exchange programs, but they are usually meaningless in that they will send some customers to your website, but they don't seem to be targeted and also the individuals may not be especially motivated beyond initial curiosity. Besides you will be required to place banner advertising on your site that doesn't very work with your demographic (or probably objectionable) just to participate in the banner link exchange.There is conjointly the query of banner ad development. Unless you are particularly skilled in graphic style you will want to outsource the banner ad development from a 3rd party.

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