The home page of a web site is of supreme importance
. You cannot ignore certain factors if you want to score well among the visitors.
The home page should be made comprehensive i.e. the home page should contain the overall summary of the entire web site. The things that are offered by the web site can also be given as short descriptive ideas in the home page of the website.
Proper keyword research is a must before writing the content of the website. The content should be written using targeted keywords and phrases. Your web site should look distinct from the web site of your rival in order to impress the visitors. Thus state the points that reflect how your website is different and unique from your competitor. This creates a greater impact on the visitors.
As reading online can be a little difficult task as compared to reading books or leaflets therefore the paragraphs should be kept short. Moreover arrangement of text should be done in proper format. The presentation of the text should also be immaculate so that the interest of the reader remains intact.
There can be several types of links on a web page some of them being active links, broken links and opened links. It is recommendable to give specific colors to these links in order to avoid any confusion.
Some websites are designed such that the ads overshadow the actual content of the main page. This is not a good thing. Certain ads open up even before the home page gets loaded completely. This creates confusion in the minds of visitors who feels that they have landed on wrong website. Although these ads contain skip this ad option written in very small fonts but that cannot be noticed easily. This irritates the user and there are chances that the user exits the web site without visiting further to the actual home page.