Is Price A Guarantee Of Quality In Skin Care?

You might have a superb moisturiser or night cream in one hand and your cash ready

in the other and you just catch sight of the latest and much sought-after product from La Prairie that suddenly makes your previous selection appear a little low-rent, and you hesitate and re-evaluate the selection you had spent ages deciding on.

Then you start down the line of looking at the more luxurious options in their range and you'll wonder if a fragrance might just be the preferred type of gift you need. And then low and behold you'll be weighing up the advantages of Silver Rain La Prairie products and their eye-catching packaging. There really is no competition, particularly if anti-aging cream does seem a little odd to give as a gift perhaps the person receiving it takes it the wrong way. The credit card comes out for the final time.

So will paying more actually get you a better product? It is tempting to think that there is not, but there are allkinds of factors to consider. Take, for example, the fact that, some brands take the initiative and others play catch-up. That is to say, the leading cosmetics brands have fully staffed laboratories and product testing programmes to fund before a product or ingredient hits the shelves, while these second tier businesses merely buy the ingredients on license or in the worst cases steal the formulations of others illegally.

As well as how they perform, products also need to feel and look right. Cosmetic scientists and researchers have many things to consider. They will expend as much effort researching the active ingredients as they do on looking at other characteristics such as making their products smoother, more easily absorbed into the skin and smelling as luxurious as possible. And as gift purchases are a key revenue source in a product's sales figures, the products have to look beautiful in the box and in the bathroom cabinet. Perfume bottle design seems to get more and more ingenious by the year, to the point where nothing comes in a normal-looking bottle any more. But these are important and key factors to consider. Gift buyers will instinctively gravitate towards the most eye-catching products.

And finally there are the small matters of marketing and profitability to consider. It's no good spending millions developing superb products if they remain on the lab desks and never reach the shops. And there will be no new products to research if the old ones don't bring in some profit. In this intensely competitive sector, pitching a product at exactly the right audience is a highly specialised task. And let's not forget that the retailers themselves don't sell products for fun. Paying for the best researchers and lab technicians is not cheap.

So just as the cost of a Blu-Ray disc is not simply to cover the cost of a circle of plastic, the price of cosmetics hides a wealth of costs that go in to taking a product from the researchers lab desk to the shelves of the high street stores. So it probably is fair to say that you get what you pay for, as it all feeds into the continuation of an industry that relies on innovation.

by: Callum Asterman

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