Is Social Bookmarking Software Worth The Time And Expense?

Since the advent of social bookmarking and the very next breath when savvy marketers

saw just how much this type if easy linking and social networking traffic could be worth to them, it wasn't very long until automated software solutions showed up on the scene to either make your life either easier in this regard, or to aid you in spamming the social bookmarking sites with loads of useless links designed to help boost your search engine rankings. As always, the truth and usefulness of the applications lie somewhere in the middle. Let's take a look.

At its core, the concept of social bookmarking is a terrific idea. Organize and catalog your favorite links to make it easy to return to them upon demand. Even the first social bookmarking sites were very useful in this purpose. And it can still be so.

However if your aim is to use social bookmarking to increase your site's reach and notice, then you need to know how social bookmarks have evolved, and how you can effectively use either social bookmarking software, or a social bookmarking service to your best advantage.

Since spammers have exploited the ways in which we submit and link bookmarks, it's little wonder that the social sites themselves have begun policing submissions more carefully, and are getting very good at detecting and weeding out automated solutions. That said, you can still use this type of submission software, if used prudently and as close to natural as possible. There are several good applications out there, from SocialBot, to BookmarkingDemon and others. The key to using these so that you not only not get booted from the social networks themselves, but also garner some backlinks is to avoid submitting hundreds or thousands of links per day. Think about it: could you do this manually? No. And they know this!

The best practice for this kind of link building is to acquire a moderate amount of links a day. If your site already has thousands of visitors a day, then it would make sense to have more than a few bookmarks daily. However, when you're first starting out, several hundred a day is a big red flag. Also, make sure you use sensible anchor when possible, and use different, original descriptions whenever you are allowed.

If you decide to use software, make sure you are dripping your social bookmarks over time. Some even encourage you to do this. Perhaps the best way to come up with a meaningful social bookmarking program is to outsource it as soon as your budget allows it. This will ensure that you get a quality result without having to spend endless hours at the computer yourself.

Social bookmarking can be a great way to get some easy backlinks, and the possibility exists that you could get a boost in traffic as well, particularly if your post or page goes viral. Social bookmarking can help you achieve that. Just remember to take it slow and natural!

by: Mike McCoy

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