Is Social Media Right for B2B Marketers?

Using social media in a B2B environment is not a risky move

. It takes a bit more than the human need to hear yourself to be good at social media marketing. To be great at B2B social media, marketers need to be great at listening to their audience and reviewing their web analytics to determine audience needs. Effective social media marketing is about producing a message that resonates well with others online and producing results for business.

Is Social Media Right for B2B Marketers?

By: Joseph Manna

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