Is This Golden Rule Missing From Your Email List?

Is This Golden Rule Missing From Your Email List

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The question of how to build an email list is one that is asked frequently yet the answers given often leave out one very important concept. It is so important that without its implementation, progress to build an ultimately profitable online business will most likely fail. It is easy to follow, yet far too many online marketers ignore its value. There is often a false premise that if you have a big list it will be a licence to print money, whilst having only a small list will in fact be a waste of time if you want to make big profits. The one key concept that too many online marketers miss is the fact that it is not the size of their list that is the key to building a successful and profitable online business, but the relationship that you have developed with your list members. What you should be attempting to achieve is a good mix of education, some entertainment plus some sales messages. It is important that what you give is useful and valuable. How is that possible you ask? It all boils down to the relationship that the owner has developed with their email list members. A list amounting to a few hundred can feel very connected to the owner and in fact rely on them to provide the very help that they are seeking. When an offer is made to the list with the recommendation of the owner, the list members will be far more inclined to take action and follow such a recommendation because of the trust and loyalty that has been established from developing the relationship. The one key action that you must take when building and developing an email list is to be in regular communication with your list members and through this, a relationship will be built. These regular communications should not just contain sales messages. Understand that owning an email list of a few hundred members could be more profitable than a list of tens of thousands of members. In fact, ensure that you go out of your way to give great help to your members. This can take the form of tips and methods contained in your emails, perhaps a free report. This can be your own or perhaps as an affiliate or joint venture on behalf of someone else. This will build their confidence in you and positions you as the expert in this particular niche. Don't ignore the fact that a little effort put into developing a relationship with your email list will result in profits for your online business into the future. This then builds a solid foundation for a relationship that will be profitable for you in the future. So imagine if you had an email list of say one thousand that has been cultivated over a period of time and you have provided great help and knowledge. They will be very willing to listen to what you have to say as you have demonstrated that you can solve their problems with useful and valuable solutions. What then happens when you introduce a paid for product that you highly recommend? The education part can be you giving freely your knowledge and experience of the niche market that you are involved in. Your list will be more than willing to listen to what you are offering and the amount of sales will be much higher than if you were just to offer the product to a cold list. A small highly connected list which you have a great relationship with is much more valuable to your business than a faceless list of tens of thousands of members. The one essential step that you must take when building and developing an. And by creating this valuable pool of fans and willing repeat customers, you are creating intrinsic value for your business.

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